1 / 17

Online Marketing Strategy

Online Marketing Strategy. Zoe Behan & April Brophy 15/10/2013. Online Marketing. ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013). Tools of Online Marketing.

alain
Download Presentation

Online Marketing Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Online Marketing Strategy Zoe Behan & April Brophy 15/10/2013

  2. Online Marketing • ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013)

  3. Tools of Online Marketing

  4. Online Campaign

  5. Objective: To be elected President of the United States of America

  6. Strategy • Obama’s Campaign team were everywhere online • The campaign was powered by the web • Energize young voters • Spread optimisation and hope • $150million was spent on the campaign in September 2008 alone

  7. Tactics • Supporters would get campaign news before the media via mobiles • Made issues personal to every walk of life in the USA • Highlighted the word ‘Change’ throughout the campaign

  8. Website • MyBarackobama.com • 2 million profiles • 400,000 blog posts • 3 million calls from virtual phone platform • MyBO raised $30 million

  9. The Result….

  10. The Results • Highest number of votes ever • Most expensive political campaign in US history • 3m mobile users told of the news before the media • Obama’s campaign accounted for over half of all political advertising in 2008

  11. Results • 120,479,084 YOUTUBE views • Email database of 13m • 5.5million Facebook users shared the news of the election • 46% increase on Twitter • 40% growth of new accounts

  12. Thank you for your time!

More Related