Empowering the next generation of builders

1. Build-It-Yourself seeks partners who can help bring a mobile device game development workshop direct to kids at home. Empowering the next generation of builders Empowering the next generation of builders

2. using UnityEngine; using System.Collections; public class Jump : MonoBehaviour { public float strength = 30.0f; void Update () { if(Input.GetKeyDown(“space”)) rigidbody.AddForce(Vector3.up * strength); } } Problem • People use mobile devices a lot • Kids are growing up with this and using these apps more and more • Everyone uses them, but do they know how they work? • Kids play these games and come up with their own ideas, but often they do not know where to start Empowering the next generation of builders

3. Problem • Mobile devices are becoming a key tool for the general population. • There will be a big demand for mobile device programmers. • It is very difficult to learn how to program a mobile device. Empowering the next generation of builders

4. Solution • A simple workshop to teach kids how to design their own apps, create them, and market them.  • The workshop would enable students to:  • Create 3D Graphics creation in Blender • Set up Unity  • Use different IOS frameworks • Explore Unity modules and their implementation • Create an app with ongoing consultation • Promote and market the app. Empowering the next generation of builders

5. Product • App Development Workshop: • Plan, build and market iOS apps. • Research great apps. • Graphic design / Blender 3D    • Set up tools    • high level view (introduction to system architecture)    • low level view (introduction to coding structures)    • Library of open ended modules • Reference links   • create 3 or 4 simple games that could be easily edited  • Plan your own game (ongoing consultation)   • How to promote your app Real Racing 2 HD Super Monkey Ball Empowering the next generation of builders Empowering the next generation of builders

6. Target Audience Kids ages 12 – 18 who are on an engineering track and who own iOS devices. Total market size = 1.5 x all the college engineering students. Parents pay a $400 for 24 1-hour workshops: ID Tech Camps- Between $19-$33 per hour for a one week camp consisting of 37.5 hours (including lunch breaks ect.) $400 Empowering the next generation of builders Empowering the next generation of builders

7. Benefits • Kids love playing video games on their devices, but maybe have their own ideas for games •  Great way to impress friends •  Gives kids a chance to see how the apps they love to use are created •  A good "next step" from programming in scratch and other beginners programming tools • Makes a profit! Empowering the next generation of builders

8. Content Specialists Collaboration Tools Value Proposition App development instruction available online at reasonable cost. Bring the university student TA (Teaching Assistant) concept coupled with proven content and online collaboration tools to kids online. Empowering the next generation of builders Empowering the next generation of builders

9. Value Proposition For kids: Create games like Real Racing or Super Monkey Ball for your mobile device with far out 3D graphics For parents: Create an iOS app that will be a valuable part of a college engineering application. Empowering the next generation of builders Empowering the next generation of builders

10. Market Size 160 Million IOS Devices 6.5 Billion App Downloads Many of which belong to kids 12-18 Empowering the next generation of builders Empowering the next generation of builders

11. Market Size College bound Kids: Every kid who goes to college should be technology fluent and therefore is a potential customer. 24 million kids ages 12 - 18 12 million target market. Half will go to college. 62% have broadband access at home. 360,000 students enrolled in engineering colleges in USA 2008 Our market is bigger. Some engineers will study guitar. Some musicians will study programming Empowering the next generation of builders Empowering the next generation of builders

12. Growth Plan We will promote the course via viral marketing programs including opinion leader blogs and face book communities. We will promote the course to high school technology teachers. We will offer incentives to existing students to recruit friends. Empowering the next generation of builders

13. The Team We have a record of attracting talent from the Cornell, MIT, Harvard and Mass Art communities. We need to recruit, train and manage a network of ??? Webcast specialists to serve ??? students. Empowering the next generation of builders

14. Revenue / Expense Empowering the next generation of builders

15. Revenue / Expense Can we get 1000 customers at this price? Apple charges a one time fee of $100 to publish. Android has no fee. Problem (Can we buy one license and publish all student work under the BIY license?) Empowering the next generation of builders

16. Cash Flow Revenue $ - Online rev $ - Onsite rev $ Expense: $ -Fixed cost $ -Webcast cost $ Worst case cash flow: $ Break even: Month ? Capital Required $ To grow from $0 => $???K annualized online revenue. Empowering the next generation of builders

17. Milestones Empowering the next generation of builders 20

18. Competitive Analysis Android AppInventor from Google and MIT. http://appinventor.googlelabs.com/about/ Empowering the next generation of builders 20

19. Build-It-Yourself seeks partners who can help bring a mobile device game development workshop direct to kids at home. Empowering the next generation of builders Empowering the next generation of builders