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Bike Walk Ambassador Program

Bike Walk Ambassador Program. Photos www.bikesbelong.org and Bike Walk Ambassador Program. Workplace Outreach and Campaigns. Non-Motorized Transportation Pilot. $25 million administer by Transit for Livable Communities

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Bike Walk Ambassador Program

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  1. Bike Walk Ambassador Program Photos www.bikesbelong.org and Bike Walk Ambassador Program Workplace Outreach and Campaigns

  2. Non-Motorized Transportation Pilot • $25 million administer by Transit for Livable Communities • Available to government agencies in Minneapolis and the surrounding 13 communities • Demonstrate how improved walking and bicycling networks can increase rates of walking and bicycling • Can non-motorized transportation carry a significant part of the transportation load.

  3. Where • Minneapolis is one of four communities nationwide to receive funding • Columbia, Missouri • Marin County, California • Minneapolis-St. Paul, Minnesota • Sheboygan County, Wisconsin • Minneapolis Public Works has been awarded over $7 million from NTP • Bikeways and Bike Walk Streets • Education and Enforcement • Pedestrian Master Plan • Pedestrian Improvements

  4. Why? • Limits are being reached in the American transportation systems • Our focus on single car travel cannot be sustained fiscally, environmentally, or demands of population growth • The pilot is to test if biking and walking can be a significant portion of the “transportation solution”

  5. Opportunity to Shift Mode • 40% of trips made each day in the Twin Cities are less than 2 miles, a10-20 minute bike ride. • 28% of trips are less than 1 mile, a 15-20 minute walk. • 75% trips under one mile are by car. • If we shift trips less then a mile that is a 28% increase!

  6. How do we compare? • 1 % of trips in the U.S. are on a bike • 2.8% of trips in Minneapolis are on a bike • 18% in Denmark • 27% in the Netherlands • In Munster Germany 35% bike and another 25% walk and take transit

  7. Bike Walk Ambassador Program “It is our mission to increase biking and walking as a part of transportation in Minneapolis and its neighboring communities” Through grassroots outreach & education we encourage people to bike more, walk more, and drive less!

  8. Bike Walk Ambassador Program • The Bike/Walk Twin Cities Ambassadors Started in March 2008. • The Ambassadors provide the information and support needed promoting active transportation • The Ambassadors are available to • Give bike walk presentations • Lead safety clinics , bike rides, and walks • Host events year-round • Assist organizations / communities to develop and reach bike walk goals.

  9. Program Priorities • Promote a culture of courtesy, acceptance and safety for all modes: motorists, bicyclists, and pedestrians; • Foster a social norm where walking and biking are everyday routines; • Work with community leaders to frame program strategies, build community-based partnerships; • Leverage existing efforts to maximize results; and • Create a program with clear and measurable outcomes.

  10. Target Audiences • Area of Minneapolis and its adjoining communities as a whole with special attention to the following target audiences: • Populations where bicycling and walking rates are most likely to increase • People who live in, work in, and frequent bikeable & walkable communities • Recreational cyclists and walkers. • Communities of color • Immigrant communities

  11. Year One • Creating broad ownership through steering committee,sub-committees and sub-work plans • Strategies youth outreach, work and worship campaigns, events / volunteer and adult programs. • Developed program methods based on research of best practices and relevant studies which are: • Employ social marketing techniques to shifting behavior and remove barriers • Provide experiential activities and education to encourage biking and walking • Create models and resources for and with partner organizations, agencies, and communities • Conducted and Participated in over 150 events and trainings

  12. Workplace Campaigns • Bike and Walk Education, Encouragement, & Events • Workplace Focus Groups • Advise Workplace Program Development • Support Workplace Programs • Bike Walk to Work Day Competitions and Celebrations

  13. Benefits of Active Transportation • Improves employee health and morale • Increases productivity and creativity • Reduced environmental impact • Encourages independent and sustainable communities

  14. At your Workplace • Assess interest, need, and opportunity • Create a group/position to coordinate efforts to explore and promote active transportation • Review & revise workplace and building policies and infrastructure • Provide educational and support programs • Incentivize & encourage active transportation

  15. The typical trip for a bike commuter • How far • National average length of a trip by bike is 2.5 miles one way. • Local average length of a trip by bike is 2.5 miles one way. • How long will it take • 20-40 minutes • What sorts of trips are good for biking • Work, visiting friends, shopping, and going out for entertainment or to eat!

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