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PROPAGANDA

PROPAGANDA. ANY INFORMATION, IDEAS, DOCTRINES OR SPECIAL APPEALS, DISSEMINATED TO INFLUENCE THE OPINIONS, EMOTIONS, ATTITUDES OR BEHAVIOUR OF ANY SPECIFIED GROUP IN ORDER TO BENEFIT THE SPONSOR, EITHER DIRECTLY OR INDIRECTLY. PROPAGANDA CATEGORIES.

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PROPAGANDA

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  1. PROPAGANDA ANY INFORMATION, IDEAS, DOCTRINES OR SPECIAL APPEALS, DISSEMINATED TO INFLUENCE THE OPINIONS, EMOTIONS, ATTITUDES OR BEHAVIOUR OF ANY SPECIFIED GROUP IN ORDER TO BENEFIT THE SPONSOR, EITHER DIRECTLY OR INDIRECTLY

  2. PROPAGANDA CATEGORIES • WHITE - overt, attributable to a definite source • BLACK - covert, deliberate deception where a false source is definitely implied • GREY - where a source is concealed and not acknowledged by the originator

  3. COHESIVE PROPAGANDA • CREATE GOODWILL • PROMOTE FRIENDSHIP • RAISE MORALE • STRESS COMMON INTERESTS • GAIN CO-OPERATION

  4. DIVISIVE PROPAGANDA • LOWER MORALE • CREATE APATHY, DEFEATISM & DISCORD • PROMOTE DISSENTION, PANIC SUBVERSION, RESISTANCE, DESERTION, SURRENDER & DEFECTION

  5. PROPAGANDA PRINCIPLES IS MOST EFFECTIVE WHEN • IT IS BASED UPON CREDIBLE TRUTH • PRESENTED IN AN ATTRACTIVE FORM • IT AROUSES A NEED • IT SUGGESTS SATISFACTION

  6. PROPAGANDA VARIANTS • PSYCHOLOGICAL WARFARE/OPERATIONS • PUBLIC RELATIONS/SPIN DOCTORING • ADVERTISING/MARKETING (?) • PUBLICITY • NEWS? (‘the shocktroops of propaganda’)

  7. ADDITIONAL PRINCIPLES • REFRAIN FROM RIGID DOGMATISM • AVOID ANTAGONISM • IDENTIFIES ITSELF WITH THE TARGET • EXPLOITS, WHEN OPPORTUNE, WEAKNESSES IN HOSTILE PROPAGANDA TO THE MAXIMUM

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