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Jeffery David Whippo believes that environment of the business is extremely changing and thus the organization needs to keep a close check at its environment via environmental scanning. According to him, environmental scanning is the gathering of information from an organizationu2019s internal and external environment, and careful monitoring of these environments to identify future threats and opportunities.
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Jeff Whippo Believes that Organization Needs to Keep a Close Check at Its Environment Via Environmental Scanning
Jeffery David Whippo Explains Importance of Environmental Scanning Within Organization • Jeffery David Whippo believes that environment of the business is extremely changing and thus the organization needs to keep a close check at its environment via environmental scanning. • According to him, environmental scanning is the gathering of information from an organization’s internal and external environment, and careful monitoring of these environments to identify future threats and opportunities. • It is the analysis of all factors that may affect the future of the organization.
Environmental Scanning is Aimed at Providing Entrepreneur With a Roadmap to the Changes Likely to Happen in the Future • This way they can adapt the business to overcome the threats and capitalize on the opportunities coming from their way. • Jeffery further believes that environmental scanning will allow the firm to prepare for future threats and opportunities while at the same time eliminating their weaknesses and improving on their strengths. • Moreover, the planning of long-term objectives can only occur after proper analysis and environmental scanning. • It will help the entrepreneur plan the necessary business strategy.
Environmental Scanning Refers to Possession and Utilization of Information About Occasions and Relationships Within Organization’s Internal and External Environment • Jeff Whippo believes that environmental scanning helps the managers to decide the future path of the organization. • Scanning must identify the threats and opportunities existing in the environment. • Overall, it is a constant and careful analysis of the internal and external environment of an organization in order to detect opportunities, threats, trends, important lessons, and weaknesses which can impact the current and future strategies of the organization.
