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Multimedia Literacy

Explore the transformative impact of multimedia on business and industry in the global economy. Discover the uses of point-of-sale kiosks, videoconferencing, and just-in-time training systems. Predict the future of digital video and experience online shopping. Learn about day trading and its risks.

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Multimedia Literacy

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  1. Multimedia Literacy

  2. Learning Objectives • Understand how multimedia is transforming business and industry into a global economy • Consider the appropriate uses of point-of-sale kiosks, videoconferencing, and just-in-time training systems • Examine how these technologies are being used in your local community

  3. Learning Objectives (cont.) • Predict whether digital video will replace the VCR as the primary means of distributing video recordings • Experience what it is like to shop for merchandise on the World Wide Web • Define the term day trading and know why to be careful if you try it

  4. Produk Multimedia • SocMed • Foto, grafik, video, musik • Siaran TV • Siaran Radio? • Informasi Rute • Layanan Iklan • Game Applications • Aplikasi pembelajaran

  5. Overview • Interactive Multimedia Merchandising • Videoconferencing • Multimedia Travel Systems • Financial Services • Real Estate • Corporate Training • Day Trading

  6. Interactive Multimedia Merchandising • Merchandising Kiosks • Video Merchandising • Virtual Shopping • Comparison Shopping

  7. Videoconferencing • Reduces travel cost • Reduces time away from the work place • Requires sophisticated equipment • Low-cost alternative: CU-SeeMe • Free videoconferencing: MS NetMeeting

  8. Multimedia Travel Systems • Fare finders • Travel news • Vacation packages • Online booking • Local entertainment and restaurants

  9. Financial Services • Financial services industry depends on current events • Includes news feeds from other sources (CNN, Reuters, etc.) • Includes charts,statistics and other images for better visualization

  10. Real Estate • Find realtor and identify lender online • Properties can be visited online • View on-screen photos • Inspect floor plans • Study neighborhood demographics • Limits actual visits to property • Financing plans available

  11. Corporate Training • 78% of training cost is spent on participant time and expenses incurred while attending a training session • Many corporations have adopted • IBT (Internet based training) • CBT (Computer based training)

  12. Multimedia in Training • Reduces cost • Increases speed at which trainees learn • Boosts employee retention • Can simulate a live situation • Increases employee productivity in general

  13. Day Trading • Uses the Internet to track the value of individual stock • Rapidly buys and sells these stocks • Relies on online financial services • With day trading, it is possible to • Make a lot of money • Loose a lot of money

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