1 / 21

Chapter 4 Analyzing Environments

Chapter 4 Analyzing Environments. © David O’Sullivan. Case > Riversimple Car. http://www.youtube.com/watch?v=iAfhDB0CDr4. http://www.gizmag.com. Reflections. Outline a process for defining innovation goals Use techniques for conducting environmental analysis

arlais
Download Presentation

Chapter 4 Analyzing Environments

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Chapter 4Analyzing Environments © David O’Sullivan

  2. Case > Riversimple Car http://www.youtube.com/watch?v=iAfhDB0CDr4 http://www.gizmag.com

  3. Reflections • Outline a process for defining innovation goals • Use techniques for conducting environmental analysis • Understand the importance of benchmarking in innovation • Explain how to develop statements such as mission and vision statements • Identify stakeholders and their requirements • Describe the process of strategic planning • Outline the process of creating performance indicators

  4. Activities [Discussion of selected student ‘Activities’ from previous chapter]

  5. Learning Targets • Outline the process of defining goals for an organization • Understand the five-forces model used in business analysis • Explain the difference between rational and incremental goal definition • Explain the benchmarking process • Understand the PEST process for environmental analysis • Develop SWOT statements for innovation • Begin the process of codifying critical data for innovation

  6. Goal Planning

  7. Perspectives of Goal Definition • Rational perspective views goal definition as a conscious effort to structure the development of an organization toward a planned future • Incremental perspective views goal definition as an ongoing stream of decisions regarding the development of the organization that eventually determines an organization’s future

  8. Environment Analysis

  9. PEST Analysis

  10. PEST Analysis

  11. Porter’s Five Force Model

  12. Benchmarking

  13. SWOT Statements (Sun Hotel) • Strengths • Family tradition • Many years of experience and culture of hospitality among staff • Multicultural staff • Weaknesses • Old infrastructure • Weak marketing • Aging (retiring) management • Lack of experience in international cooperation • Opportunities • City plans new annual festival to increase tourist market. • City has great tourist potential. • Government is expected to launch business expansion tax incentives. • Threats • New hotels and hotel chains in city • More demanding business travelers • Health and safety legislation

  14. Other Statements • Statements is to communicate key messages and beliefs across the organization that will guide the behavior of all members • Examples include • Mission • Vision • Safety • Quality

  15. Core Competencies • Core competencies can be viewed as the integrated set of abilities that distinguish an organization in the marketplace • Organization’s can perform these core competencies better than competitors and add value to the customer

  16. Strengths/Core Competencies • Workforce • Facilities • Market Understanding • Financial Know How • Technology

  17. Mission • Purpose: Why the organisation exists • Strategy: The competitive position and distinctive competence • Values: What the organisation believes in • Behaviour Standards: The policies and behaviour patterns that underpin the distinctive competence and value system

  18. Ashridge Mission Model

  19. Summary • Outline the process of defining goals for an organization • Understand the five-forces model used in business analysis • Explain the difference between rational and incremental goal definition • Explain the benchmarking process • Understand the PEST process for environmental analysis • Develop SWOT statements for innovation • Begin the process of codifying critical data for innovation

  20. Activities

  21. Search Online • http://mitworld.mit.edu/ • The Art of Engineering (J. Dyson) • Innovation Through Design Thinking (T. Brown) • The World is Flat (T.L. Friedman)

More Related