1 / 19

Travel and Tourism Report

This report is based on travel and tourism where advertisement plays a very important role in travel agency. <br>

assignmentdesk
Download Presentation

Travel and Tourism Report

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Travel and Tourism “To asses the role of advertising and selling products in online travel agency”- A study on Barrhead Travels.

  2. INTRODUCTION Aim: “To asses the role of advertising and selling products in online travel agency”- A study on Barrhead Travels. Objectives: To determine the role of advertisement in travel and tourism industry To asses the link between advertisement and sale of services in tourism sector To recommend the ways in which online travel agencies can better advertise their products and services

  3. RESEARCH QUESTIONS What is the role of advertisement in travel and tourism industry? Explain the relationship between advertisement and sale of services in tourism sector? ? What are the ways using which travel agencies can better advertise their products and services?

  4. RESEARCH METHODOLOGY Data collection: Primary data collection: Questionnaire Interview Secondary data collection: Researches Journals Books Online websites

  5. Contd... Research design- Descriptive design Research approach- Deductiveapproach Data analysis- Quantitative data analysis Research philosophies- Interpretivism philosophy Sampling- Purposive sampling

  6. DATA ANALYSIS Thematic Analysis

  7. Theme 3: Online advertisement leads to rise in sales and profitability What are the key benefits of online advertisement Rise in sales and profitability Increase in customer base Effective brand image All of the above

  8. Theme 4: Online advertisement assist in understanding the need and preference of customers

  9. Theme 5: E-mails are one of the most commonly sources of advertisement

  10. Theme 6: There is a direct relation between online advertisement and sale of services

  11. Theme: 7 Online advertisement has enhanced the profit margin.

  12. Theme 8: The company has strengthen its customer base by online advertisement

  13. Theme 9: online advertising has helped Barrhead to achieve competitive advantage

  14. CONCLUSION From the above research it can be concluded that advertisement play a very important role in travel industry businesses in travel industry can achieve competitive advantage by using various from of advertisement negative response of customer towards ads means that travel agencies are required to make some changes and improve the services offered by them he growing use of social media has provided a very effective platform to the company in order to advertise its various services to wide range of customer in a very cost effective manner From the above research it can be advertisement plays a very important role in travel agency.

  15. RECOMMENDATIONS It can be recommended that Barrhead travel is required to increase the use of advertisement in its operations so that it can enjoy higher profits and sales in long run. it can be recommended that the company is required to take care of the fact that the information provided in online advertisement is useful for people and it is also relevant it can be suggested that, the company is required to analyse the ads and promotional campaign strategy of its competitor

More Related