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Social Media Essentials for Agents and Advisors

Social Media Essentials for Agents and Advisors. Mark Briscoe & Cammie Scott. Objectives. Raise Awareness/Familiarize Advance NAIFA Uses Practical Applications. The Social Media Landscape. Facebook has more than 750 million users YouTube has more than 490 million users

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Social Media Essentials for Agents and Advisors

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  1. Social Media Essentials for Agents and Advisors Mark Briscoe & Cammie Scott

  2. Objectives • Raise Awareness/Familiarize • Advance NAIFA Uses • Practical Applications

  3. The Social MediaLandscape • Facebook has more than 750 million users • YouTube has more than 490 million users • Twitter has more than 175 million registered users • LinkedIn passed 100 million global users What are you using?

  4. What’s It All About? Social media is about: • Conversations • Influence • Connections

  5. Facebook

  6. LinkedIn

  7. Twitter

  8. NAIFA Blog

  9. Participate! The NAIFA Blog www.naifablog.com Twitter http://twitter.com/naifa LinkedIn http://linkd.in/naifanational Facebookwww.facebook.com/NAIFANational

  10. Resources • mashable.com • socialmediatoday.com • socialmediaexaminer.com • honeytechblog.com • thoughtpick.com Just Google social media – there are tons of resources!

  11. Mark Briscoe NAIFA Senior Director, Strategic Communications mbriscoe@naifa.org

  12. Cammies’ Social Media Strategies At least for today

  13. Overall • Consistent • Same picture • Same tone • Same person • Non Controversial • Relevant • No selling • Compliant • Don’t put up pictures of kids and family. • Don’t tell people when we are going on vacation.

  14. Facebook • More personal. • More about what I am doing. • Send out friend requests to peopleI meet and want to network with. • Get a lot of direct messages for claim forms and for information on policies. • Great way for people to find you. • Cammie Harp Scott

  15. LILI Facebook Pages • Fan Page is open to anyone • LILI Alumni Networks – Must be a LILI Grad – great way to connect with other LILI Grads and share ideas.

  16. LinkedIn • Clients kept sending me invites • Connect with other NAIFA members • Linked to my Twitter account • Good way to keep up with clients • Builds credibility • Invite people • Cammie Harp Scott

  17. Twitter • My personal favorite – quick • I don’t use a scheduler because I tweet about current news events • Try to be positive • Linked to website with a widget • Look for followers who have similar interest • GREAT search engine - #NAIFA2011 • @Cammie_Scott

  18. Tips and Tricks • Begin with the end in mind – LILI – what do you hope to accomplish • Make it fit your schedule • Have fun • Be positive • Don’t feel obligated to do it all the time • Develop your own strategy • Find your voice

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