1 / 20

Using the Power of Video to Streamline Your Business

Using the Power of Video to Streamline Your Business. Brought to you by:. Presented by: Daimon Elliott Associate Broker/Managing Partner Colorado Springs, CO. Our View. As well as…. Overview. Marketing/Showing Videos Move Out Inspections/”How To” Videos Marketing Your Company

auryon
Download Presentation

Using the Power of Video to Streamline Your Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Using the Power of Video to Streamline Your Business Brought to you by:

  2. Presented by: Daimon Elliott Associate Broker/Managing Partner Colorado Springs, CO

  3. Our View

  4. As well as….

  5. Overview • Marketing/Showing Videos • Move Out Inspections/”How To” Videos • Marketing Your Company • Conclusion

  6. Marketing/Showing Videos • Video Tour-should showcase and highlight amenities and give prospective tenants a general layout and scale of the property • Reduce unnecessary showings-always suggest viewing a tour prior to scheduling a showing • Attract tenants who may not be able to physically view the property-”sight-unseen” • Adds value to your service in the eyes of the owner

  7. Marketing Videos Cont. • #1 area that we have found—it cuts down your showing time • Prospective tenants are always advised to look at the video tour first. This should be a part of your pre-screening questions • Ensures that showing appointments are effective and worth our time spent out of the office

  8. Types of Video Tours • Guided Tour • Add captions to accentuate the tour • Easy to enter facts in during presentation that you may have missed • Gives a great perspective for the viewer • Recommend for your middle larger homes • Requires 2 people (guide and videographer)

  9. Types of Video Tours Cont. • Narrated Tour • Easy to do with 1 person • Can be done at the same time as a showing • Does not give the viewer the same perspective since there is not a ‘guide’ • Better for smaller homes, you don’t want to accentuate how small it is with a guide. • Need a tripod or place to set camera to do the intro. and/or conclusion if you want to be on-screen *intro. and conclusion shots can also be done in your office

  10. Move Outs. Why video over pics and written reports • If a picture is worth a thousand words, a video is worth a million! • Faster & more efficient. Catch things a still camera can’t. Spatial orientation-how large is the scratch, how big is the stain • Keep in touch with owners-Show them the video (OR NOT depending on how wrecked it is) • Hold tenants responsible for damages and prove it! • Cost cutting benefits-Save paper and time

  11. The Process • Start on the exterior and begin by videoing your phone. Very important to capture something that updates time automatically. Narrate address, date and time as well • Capture lawn, driveways, garage door, doors, fences • Cut video and continue inside. Keeps clips from being too long. Cut video after each level

  12. The Process • Pre-walk the property inside. This speeds up the process and helps the video become less clunky. Test all blinds, windows, cabinets, drawers, garbage disposal, doors, garage door. Check for cleanliness • Make notes as you walk the property so you can narrate findings. Leave drawers and cabinets open that need cleaning • Begin in the entry and narrate as you proceed through the home. Go slow!!! (you never know when you need to see one specific area in passing)

  13. The Process • Capture wall, floor, ceiling condition. Outlet and switch covers, blinds, windows, doors front and back. Hardwood floors can be a bit tricky but most good cameras can pick up scratches. If you have a hard time adjust your angle and this may help the camera focus • Kitchens: Capture appliance faces for scratches, dents, dings, burns. Check fridge drawers and shelves. Get counters, linoleum, tile etc. Run appliances to ensure proper operation. Begin this on pre-walk and narrate findings as you proceed through the area • Capture any paint flashing

  14. The Process • Check toilets and drains for clogs and demonstrate on video • CO Detectors!!!!!!!!!! • Furnace filters • Water heaters for leaks • Sprinkler clocks • Any items an owner leaves behind; Lawn mowers, furniture etc. • Keys, mail keys, garage door openers if left at property. • Video black light test results

  15. Helpful Tips • Narrating is very important. Mention odors, general condition of each room, repairs that will be needed for move-in • Go slow and look twice! I have overlooked a cracked door and then taken a closer look to find it • Spend time getting good footage of damaged items • When uploading to YouTube mark unlisted so that only people you give the link to can have access • Video the end time upon completion • Make notes to submit proper work orders

  16. “How To” Videos • Our “How To” videos include: -how to drain your sprinkler back-flow valve -how to prep for surrendering property (cleaning) -how to spackle -how to paint to avoid ‘flashing’

  17. Promoting Your Business • FREE Advertising! Promote yourself • Connect with your clients before you meet them. Put a face with the name • Search engine optimization and web exposure (Google owns YouTube) • We have over 12,000 Views in 4.5 Yrs. 283 Views in the last 30 Days. Sprinkler Drain video has over 1800 views alone. Views grow exponentially as you add more videos. • Build your company’s brand

  18. Attracting Viewers • Create a YouTube account • Attract “Fans” • Get people to “Like” your videos. Post links to your videos on Facebook and Twitter • Ask your clients (friends, family, vendors, etc.) to “Subscribe”

  19. Different Tools • Good HD Camera, DON’T BE CHEAP. HD picks up higher quality but takes up a lot of space. • Good light source: Flash, built-in light for camera. Better cameras may have one or provide port for external light and microphone • You can get a good camcorder for $600-$1100 • Short videos can be done on any Smartphone • Ruler or tape measure • Laser Pointer-point out things you can’t physically reach • YouTube Account • External Hard Drive for storing

  20. Final Thoughts/Questions • My Contact Information Daimon Elliott D.Elliott@falconprops.com 719-323-6501 Ext. 102 Office www.falconprops.com YouTube Channel Falcon Property Solutions

More Related