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Digital Trends in Healthcare and Pharma Marketing.

This presentation is about Digital Trends in Healthcare and Pharma Marketing.

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Digital Trends in Healthcare and Pharma Marketing.

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  1. WWW.B2BCONTACTLISTS.COM Digital trends in healthcare and pharma marketing 2019

  2. Presentation Outline WWW.B2BCONTACTLISTS.COM TopicstoDiscuss Pharmamarketingtrends2019 Smartmultichannelmix SteponBigtech NowaytomissAIandMLout Newperspectiveofsocialmedianetworks Goingbeyondthetraditionalscope Fromcomplextosimple ContactUS 02

  3. WWW.B2BCONTACTLISTS.COM Fromahugesplashofartificial intelligencetoautomatedmachine systems, frominteractiveresponsiveUIto voiceassistants, fromdataaccuracyto highqualitymanagementsystems, from eDetailingtoe-services – andthatisn’t thewholelistofwhathasbeenachieved inrecentyears. So, timetomoveon! Whatisgoingtoreshapepharmaceutical marketingandbeontheradarinthe upcomingyearof2019? As2018has almostgoneby, newtechtrendsand breakthroughsliefurthertoembrace. Let’sunveilsomeupcomingtrends pharmamarketersshouldstayup-to-date with: Pharma marketing trends 2019: what to expect and how to evolve

  4. Digitalcommunicationsarerapidlymovingfurther. Customersare becomingmoreandmoreincontroloftheirdigitalexperiences – technologiesareexpectedtorespondtotheirdeepestconcernsand provideoptionswhentheyneedthemmost. Infact, 59% ofU.S. online shoppersexpecttheirhealthcarecustomerservicetobeasgoodas Amazon. Withinanewdigitalreality, patientsexpecttonotonlyreceive qualityinformationbutalsobeeducatedthroughit. Physicianshavealreadymadepatient-centricapproachtheirpriorityso pharmaandhealthcarearekeepingupwiththem. Internet- savvy physiciansarenolongeranemerginggroup – nearlyallphysicians areonlineforprofessionalpurposesweeklyormore often Thetrendofusingonlineresourcesviamultiplechannelsisgoingto increasesignificantly. Smartmultichannelapproachisgraduallyaffecting HCPs-medreprelationshipsaswell. Receivinganymedicalupdatesor productsinfomightbeeasilydoneatanytimeviaInternet. Asaresult, herecomemorerelevantdigitalsolutionspharmacanoffer – livevideos, interactivedetailingand e-sampling. Itseemsunlikelyyou’llseeahigh- performingmedrepwithnointeractivepresentationonhis/hertablet. Smart multichannel mix – Time to keep a strategic mindset

  5. Pharmamadeasignificantshifttowards usingmobiletechnologiesoverthepastfew years. Throughoutadaydoctorshavean abilitytoaccessanyclinicalinformationjust usingtheirsmartphone. Inordertogetthe latestsourcesortofindanyinfo, justa buttonclickisrequired.  Thatgrants physicianswithanopportunitytobefocused onmorecomplicatedtasksandleavetheir easyonestobesolvedbysmart technologies. Soundspromising? Huge transformationsinhealthcareandpharma industrycontinuetoevolvethroughvirtual andmobileexperiences. Whatliesahead?  NextGenrealityfully equippedwithleadingedgedevices. Therefore, muchsuperiorpharmaonline services – greatercustomerexperiences. WWW.B2BCONTACTLISTS.COM Step on Big tech – Mobile generation

  6. Artificialintelligence, Machine learningandBigdataaredeeply interconnected. Today, physicians arelookingformorecomplex, advanceddatasetsinrealtime withaddedinteractivities. Inlight ofthis, thewaydataiscollected andrepresentedhasshiftedtothe pointofhowtomakeitauthentic andup-to-date. Thisshould becomeaprioritizedtaskfor pharmamarketersin2019 – how toeffectivelymixcontentwith artificialintelligence. No way to miss AI and ML out WWW.B2BCONTACTLISTS.COM

  7. 50 WWW.B2BCONTACTLISTS.COM Going beyond the traditional scope – From Big Data to IoT and edge computing 40 30 20 10 0 Item 1 Item 2 Item 3 Item 4 Item 5 18

  8. Accordingto GlobalData, IoTsoftwareand servicesinpharmaceuticalindustryareexpected togrowfrom $420in2015to $2,486by2020. PLATO

  9. IoThasthepotentialtocompletelytransform andrevolutionizepharmamarketingsector. Now, datacanoftenbeprocessednotinthe cloud, butinsidean IoT deviceitself. Small, tiny gadgetswillbeabletoprocessdozensof informationinreal-timeallbythemselves. The newestmedicaltechnologieshavealreadyshown whatahugedifferenceitcanmakeonthefuture ofhealthcareandlifesciences. Moreandmore analystsandstakeholdersaretalkingabouthow edgecomputingwillchangethewayhealthcare andpharmaindustryworks.

  10. From complex to simple – Coherent omnichannel approach SUMMARIZINGTHEABOVE, THEFUTUREOFPHARMAMARKETING LIESINCOLLABORATINGHANDINHANDWITHDIGITAL WWW.B2BCONTACTLISTS.COM TECHNOLOGIES. NOMATTERHOWFARTHEPROGRESSIS, MACHINESANDDEVICESAREHERENOTTOREPLACEBUT SUPPLEMENTHUMANINTELLIGENCE. PHARMAINDUSTRYISRAPIDLYGETTINGMORE OMNICHANNEL- ORIENTED. INORDERTOINCREASEREVENUEANDBOOST CUSTOMEREXPERIENCE, NEWSOFTWAREADVANCEMENTSARE INDEMAND. POWERFULINTEGRATIONWITH CRM SYSTEM CREATESSEAMLESSEXPERIENCESFORMARKETERSANDGRANTS THEMTHEABILITYTOTHINKBEYONDTHEOLDTRADITIONAL MARKETINGMETHODS. WITHIN EWIZARD PLATFORM, ACHIEVING YOURSTRATEGICGOALSWILLBEMUCHEASIERTASKTOHANDLE.  MOREAGILE, TRANSPARENTANDPATIENT-CENTRICAPPROACH – ISN’TITWHATAREWEWAITINGFORINTHEFORTHCOMING YEAR? EAGERTORECEIVEMOREINFORMATIONREGARDINGOUR PRODUCTSANDSERVICES? DON’THESITATE TO CONTACTOUR TEAMOFEXPERTS. 07

  11. Reach Us Forquestionsormoreinfo WWW.B2BCONTACTLISTS.COM WEBSITE www.b2bcontactlists.com PHONENUMBER (646) 6550607 EMAILADDRESS sales@b2bcontactlists.com

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