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Drivers – The Final Frontier?!?

Drivers – The Final Frontier?!?. Fleet Safety Conference. Agenda. Overview Key’s to Any Behavioral Change Driver Behavior – Can/Should it be Modified Crash Reviews/MVR’s/Progressive Discipline Success Stories Real Life Example – Polk County, Fl. Real Life Results

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Drivers – The Final Frontier?!?

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  1. Drivers – The Final Frontier?!? Fleet Safety Conference

  2. Agenda • Overview • Key’s to Any Behavioral Change • Driver Behavior – Can/Should it be Modified • Crash Reviews/MVR’s/Progressive Discipline • Success Stories • Real Life Example – Polk County, Fl. • Real Life Results • Can/Could it Work for You?

  3. “Paraskevidekatriaphobia” Definition?? When You Can Use it Next…

  4. Hillsborough County Facts: • Population 1,300,000 • Land Area – 1,048 Sq. Miles • Tampa • Lightning Capital of the U.S. • Site of the 2012 RNC • Home to:

  5. Hillsborough Fleet Management • 3100 Vehicles • 4 Shop Facilities • # 1 – 100 Best Public Fleets in N.A. 2008 & 2009 • 8 Million Miles/Yr. • ASE Blue Seal/100 Best Public Fleets last 7 years

  6. Behavior Modification? Can I Really Modify Behavior?

  7. Objective: Influence

  8. Motivation? • Can you motivate someone who isn’t interested? NO!! So Can I really Train Drivers to Improve?

  9. 1. Personal Motivation • The Key? • Help People See the Implications of: • Choices • Actions Connect New Behaviors to Deeply Held Values They Already Have

  10. 2. Personal Ability • Drivers Already Know How to “Drive” BUT: • Do they practice the Behaviors you Want? • The Key Here: • Over Invest in Skills Building • Build in the toughest, most realistic settings. • Robust Training is at the heart of Influence

  11. 3. Harness Peer Pressure • Peer Pressure is Already At Work… • The Key Here: • Make Peer Pressure Work for You! How? Ranking Boards Employee Recognition

  12. 4. Find Strength in Numbers • Build “Social Capital” • Enlist both Formal and Informal Leaders • The Key to building “Social Capital”? • Build Trust with formal and informal Leaders. • Enlist Champions • Find the Opinion Leaders and involve them • Train the Trainers

  13. 5. Design Rewards/Accountability • If a leader talks quality but rewards productivity • How Will an employee react? • Don’t reward the wrong behavior • The Key to Rewarding Change? • Make the Reward Real & Valuable

  14. 6. Change the Environment • 3 X more People Die from Lung Cancer than from Traffic Accidents • 2 X more People Die from Tuberculosis than from Fires • Why Don’t We Already Know This? The Data Stream Is At Odd w/Reality The Key? Change the Data That Cross People’s Desks

  15. Keys To Behavior Change • Help People Understand the Implications of their Choices & Actions • Over Invest in Skill Building • Harness Peer Pressure • Get More “Social Capital” by Enlisting Formal and Informal Leaders • Align Rewards/Ensure Accountability • Change the Environment

  16. Steps Taken: • Aerodymanics • Gear Ratios • Smaller Engines/Vehicles • Low Rolling Resistance Tires • Introduction of Bio Fuels • Alternative Fuels • In Vehicle Monitoring Systems • Idle Control Devices • APU’s (alt. power units) • Hybrid/Hybrid-Electric/Plug In Hybrids • Electric Vehicles • MyKey • Simulators • All of Above are Hardware Related

  17. “Automotive Fleet” April, 2010 “Even when comprehensive vehicle selection, right sizing, fuel card data mining, and exception report programs are deployed, effective fuel management ultimately depends on one key player:” “THE DRIVER”

  18. Why Have We Avoided Driver Training? • Presumed efficient already? • Perfection in Driving Habits? • Untrainable? • Not our Job • Easier to address hardware than people

  19. Can/Should Driver Behavior be Modified?

  20. NAFA 2012 Panel Discusson: • Question: • Can we modify driver behavior to improve Safety and Fuel Economy?? • Answer: • “Modifying Behavior can have a huge impact both on Safety and on Fuel Economy”

  21. Why Should You Care? • Driver Training Isn’t your Job • Drivers Don’t Work for you • Drivers Won’t Listen • Drivers Don’t Care

  22. Why Should You Care? • Driver Training Isn’t your Job • Subject Matter Expert • Drivers Don’t Work for you • No Hierarchy Involved • Drivers Won’t Listen • They’d be More Attentive • Drivers Don’t Care • Results Show They Care – A Lot

  23. Role of Driving Records • Pre – Employment • Post Crash/Accident • Annual Performance Reviews • Assurance of CDL Compliance • Build a Track Record of Excellence

  24. MVR Questions? • License Expiration Date? • CDL Vehicle Class vs Vehicle Operated • Currency of Information – Address of Record • # Points Accumulated - Patterns

  25. Success Story Examples: • Novo Nordisk – Driver Training spearheaded by Fleet Mgr saved 858,787 gallons • Bison Transport – Driver Training/Incentive cut 713,264 gallons • Cat “Driver Reward”: In-House Program that rewards drivers for fuel efficiency • AstraZeneca trained Eco Driving reducing emissions by 367 metric tons/yr. • Poland Spring ranked drivers for Idling and posted the results on a board saving 8000 gallons/yr.

  26. Crash Review Committees • Define the Role • Define Preventable vs Non-Preventable • Define the Membership: • Who • How Long they’ll Serve • Meet Regularly • Assure Fairness in Representation • Assure Expertise in Representation • Abide by the Decisions - Always

  27. Post Committee Action • What’s Next? • Define Remedial Training • Define More Aggressive Posture if Required • Progressive Discipline • Formal Policies are a Must • Assure the Punishment fits the Crime • Fairness in Application • Assure Cooperation in Represented Units • Make it Progressive

  28. Polk County’s Approach? Fuel Conservation/Driver Training/Incentive Program

  29. Strategy Conduct Eco- Driver Training Restrict Speed – 55MPH Driver Incentive Program

  30. “Top Down” Acceptance • Implement • 55 mph Speed Restriction • Traffic Safety • Citizen’s Information • Employee Roll Out • Self-Policing Concept Approval FHP & PCSO GPS & Employee Involvement Decal Vehicles

  31. Vehicle Decal:

  32. What the Experts Say: • Excessive speed is the largest single factor in reduced fuel mileage. • Reduce speed to a reasonable level of say 60 mph and eliminate all non-essential stops. A general rule of thumb is that every mph increase above 50 mph reduces fuel mileage by 0.1 mpg. • Virginia Tech Study on Follow Distance: • Increase Following Distance by 1 second will reduce the incidence of rear end collisions by 85%

  33. What the Experts Say: • Excessive speed is the largest single factor in vehicle crashes: • Too Fast for Conditions - 13.9 % single • Too Fast – 5.9% muti-vehicle & fatality • Too Fast… Critical Pre – Crash Event in 18% crashes where the truck was the causal factor “More than any other factor” • 30% speed increase = 69% > kinetic en. • Source – FMCSA (2009 stats)

  34. Ain’t It the Truth? “HAVE YOU EVER NOTICED? ANYBODY DRIVING SLOWER THAN YOU IS AND IDIOT… AND ANYBODY GOING FASTER THAN YOU IS A MANIAC???” GEORGE CARLIN

  35. Available Training Resources?? Search Engines: • Smith System Driver Training • Car Chip • Green Driver • Green Road • Driving Skills for Life - Ford • Bridgestone Tires • I Drive Green App • Env. Defense Fund • EPA • & More….

  36. Concept Concept Concept Concept “Driving Skills for Life” • “What Drivers Do to Save Fuel” Polk’s Actual Historical Data Polk’s Idle Awareness Program

  37. Driver Behavior Polk County Data Tailored Internally Length - 1 Hour Customer Focused Incl.Safety Emphasis Lead in to Employee Incentive Program Modify Future 250,000 Idling Hours Polk County Data Easy to Take Magnet Give-away Safety Integration Incentive Program Explained @ Conclusion Polk County Driver Training

  38. Driver PSI Spec MPH Objective: Modify Driver Behavior! 35% 15 % 10 % 8 %

  39. How Can We Encourage Employee Participation??? • Provide Detail on the Issues and ask for their help • Train for Driving Behavior you Want • Incentive Program

  40. Introducing…. Employee Fuel Incentive Program

  41. Employee Fuel Conservation Incentive Program Eligibility: • Employees who drive the same County vehicle exclusively • Participate in Eco-Driver Training Class • Sign an Incentive Agreement • Term – 12 Months • If Fuel Efficiency Improves > 5% County will split the fuel savings 50/50 with the driver

  42. Employee Agrees To: • Practice Eco Driving Techniques • Accurately Enter Odometer Readings at the Fuel Sites • Assure their County vehicle is maintained on schedule • No Preventable Crashes in 12 Months

  43. County Agrees to: • Accurately Track MPG • Maintain your Vehicle to Factory Specifications • Instruct Employees on Eco-Driving Principles • Accurately Track Fuel Costs • If MPG > 5% - Split Fuel Savings 50/50

  44. Potential Incentive??? Annual Miles/Year = 10,000 Current MPG = 13 Ann Fuel Cost @ $3.00/gal = $2307 Improved MPG (10%) = 14.3 Employee’s Share = $97

  45. Potential Incentive? Annual Miles/Yr. = 20,000 Current Avg MPG = 10 Annual Fuel Cost @ $3/gal = $6,000 10+% Improved MPG = 11.2 Annual Fuel Cost @ $3/gal = $5,357 Employees Share: $321.50

  46. Fuel Savings $1.200,000 -415,000 Gallons - 14% -7M Lbs Carbon Did We Achieve Any RESULTS?? Annual Fuel Consumption:. Environmentally Friendly? Total Gallons

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