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PromoMap: Promotions on the Map

PromoMap: Promotions on the Map. Xiangye Xiao Oct. 12, 2009. Scenario of Searching Flyers on the Map (from Customers). Buy some food after work on the way home ? => Check the flyers of Carrefour and Walmart. Scenario of Searching Coupons on the Map (from Customers).

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PromoMap: Promotions on the Map

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  1. PromoMap:Promotions on the Map Xiangye Xiao Oct. 12, 2009

  2. Scenarioof Searching Flyers on the Map (from Customers) Buysomefoodafterworkonthewayhome?=>ChecktheflyersofCarrefourandWalmart

  3. Scenario of Searching Coupons on the Map (from Customers) Offeradinner?=>Findanearbyrestaurantandprintitscoupons

  4. Scenario of Searching Promotions of Competitors (from Salesmen) What are my nearby competitor ‘s promotions in this holidays?

  5. PromoMap • Collect, analyze, and display promotions in a map interface • By panning and zooming in the map interface, users can retrieve promotions based on geographic regions • See different promotions depending on the position and zoom level

  6. User Interface Group promotions based on the business types

  7. When Zoom In on the Map • Different promotions and more details of promotions are displayed Promotions of the Same company at multiple branches are displayed

  8. Challenges • Collect and extract promotions precisely • Correctly identify the geographic footprint of a promotion, i.e., geocoding • Cluster promotions based on their services/locations • Storage and operations of promotions • Remove an expired promotion • Search a similar/identical promotion • Insert a new promotion • User interface issues

  9. Requirements for Participants • Basic knowledge on information retrieval • Basic knowledge on tree based data structures • Programming with C#, Java, B/S

  10. What can Participants Learn • Knowledge: • Spatial indexes • Clustering algorithms • Framework of geographic information system (GIS) • Location based services • Skills • Research skills: paper reading & writing, problem formulation, solution proposal, experimental evaluation • Developing skill with Google Maps API

  11. Useful Links • http://www.dahongbao.com/ • http://bj.58.com/yhq/ • http://www.yinggou.com/indexCuXiao.html • http://www.byit365.com/ • Teitler, B. E., Lieberman, M. D., Panozzo, D., Sankaranarayanan, J., Samet, H., and Sperling, J. NewsStand: a new view on news. In ACMGIS '08.

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