Taking Advantage of 6 Industry-Leading Competitor Analysis Tools (1)

1. Taking Advantage of 6 Industry-Leading Competitor Analysis Tools. Whether you’re a savvy businessperson, launching a startup, or a seasoned marketer, you’re always in the midst of competition. You have other players in your domain, and each competitor works on a strategy, different or similar to yours. Knowing how your website or brand is performing in the market is key to establish proven measures and marketing tactics for growth and expansion. Whatever business you’re in, you and your competitors are constantly competing for your audience’s attention. The modern marketing channels have only made the competition fiercer. It’s vital to monitor how your competitors are performing in order to gain a competitive advantage. Get insights into what they’re doing to outdo the competition, outrank other competitors, what’s working for them, or the mistakes they’re doing.

2. You can do all this and more by adopting industry-specific competitor analysis tools. These tools are instrumental in helping you compare competitors’ performance against your brand, across several marketing channels. With competitor analysis tools, you can: ● Compare the performance of several brands, hashtags, and keywords ● Use as a benchmark to assess your performance and growth ● Find competitor weakness and identify opportunities to outperform them ● Measure your brand’s performance against KPIs like engagement, volume, and other metrics What is Competitor Analysis? Competitor analysis is all about evaluating various aspects of your competitors’ marketing strategies. It encompasses knowing how they generate brand awareness, how they promote their products or services, their social media performance, identifying their strengths and weaknesses, and others. This act helps you create a powerful business strategy that improves your business performance over your competitors. Explore the following 6 competitor analysis tools to track and analyze your competitors, and get inspired to boost your brand image and sales: SEMrush Discover advanced SEO analysis with this all-in-one digital marketing tool that packs competitive research, keyword analysis, and SEO tools to analyze the competition at deeper levels.SEMrush is a comprehensive analysis tool that helps you do more beyond comparing website traffic.

3. It’s lets marketers and business owners uncover the complete list of keywords that are in competition for ranking in SERPs. It also includes a backlinks analytics tool that that gives insights for analyzing competitors’ backlinks. Do seamless and direct comparisons with gap analysis tools, and use the same to analyze keywords and backlinks, and clearly discover the profitable keywords you’ve probably missed. You can analyze your competitors’ profiles, their top-performing content, their online reputation, and keywords they’re ranking for. Moz It’s yet another well-known, comprehensive digital marketing tool comprising of keyword research, rank analysis, link research, on-page SEO, and reports to customize. Moz is known for its unique “Domain Authority” metric that compiles data from several sources to help you analyze how likely a website will rank in SERPs. Discover the benefit of optimizing your own website while taking advantage of competitor keyword and backlinks analytics to overtake your competitors’ success. Make use of the domain authority feature to quickly and effectively asses the competition for specific keywords in SERPs. Talkwalker With social channel analytics and competitive intelligence feature, Talkwalker is a contemporary SEO analytics tool that gives you detailed insights into social media channels and track competitors’ performance.It also includes image and video recognition to identify specific images, videos, or logos that are used. You can also use the competitive intelligence feature and other tools to enhance your

4. marketing performance by comparing it with your competitors’ strategies. It has partnered with LexisNexis to help you analyze data for the past two years. Alexa While Alexa ranks websites according to traffic statistics, it also offers tools that provide in-depth competitive analysis. Use the tool to set a benchmark against competition to understand the market better. The audience overlap tool helps find competitor sites and perform a competitor analysis. You can use the site overview feature to track the performance of various websites and compare how your site is popular among them. The site comparison allows you to benchmark and compare your website’s traffic and performance against other players in your industry. Hootsuite Take the most comprehensive tool for managing, tracking, analyzing, and understanding social media profiles. You can track all your competitor posts and their performance, and track their activities on a single dashboard. Track specific hashtags and keywords, and see how your competitors are using them to their advantage. The unique insights facility helps you gauge your brand against your competitors, and take a look at your products or services through their eyes. Ontolo

5. Ontolo is a renowned data mining digital marketing tool that compiles data by analyzing web traffic and tracking backlinks. While it offers extensive SEO features for optimizing traffic and web content, Ontolo offers competitor research tools to extract competitor data and store it in database form. Track who is engaging with your competitors, and discover the type of content they’re publishing on their website. Enter relevant keywords and your competitor URL to begin comprehensive research on your competitors. The Takeaway While these leading competitor analysis tools pack rich features for SEO and complete marketing analysis, it’s important to define your actual competitors, and emphasize on data-driven metrics initially. Keep a close watch on the big players in your industry without losing focus of those similar regarding size and target audience. A data-driven approach helps assess several questions that help you pick the right metrics for your brand and expansion objectives.