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Value in the Clouds

Value in the Clouds. The Evolution of the Telephone Industry. Who. Irv Shapiro – first job in the industry – summer of 1976 – built Metamor, Edventions and now Ifbyphone Ifbyphone 2 years ago 3 employees and 4,000 calls a month Now 30 employees and hundreds of thousands of calls a day

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Value in the Clouds

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  1. Value in the Clouds The Evolution of the Telephone Industry

  2. Who • Irv Shapiro – first job in the industry – summer of 1976 – built Metamor, Edventions and now Ifbyphone • Ifbyphone • 2 years ago 3 employees and 4,000 calls a month • Now 30 employees and hundreds of thousands of calls a day • What have we learned about Cloud Telephony

  3. What does Ifbyphone do? We automate phone calls via a cloud telephony model.

  4. Centralized (utility), distributed, cloud Computing 60’s mainframe 70’s & 80’s mini computer 90’s client server 00’s web TELCO Now cloud 50’s Basic POTs 60’s & 70’s CENTREX 90’s Key Systems and Small PBX 00’s Hosted PBX Now cloud

  5. Cloud computing models • Infrastructure • Amazon EC2, Grid • Raw computing resources • Platform • S3, Azure • API based infrastructure • SAAS (Application) • Salesforce.com • WebEx

  6. The Evolution of Telco? First there were FACTELs Then there were VIRTELs The future is APPTELs

  7. FACTEL • Facilities based carrier (any distributed facility) • Provides dial-tone • Significant investment in CAPX • Relatively low margins, high volume • Must keep applications (features) simple due to high customer volume • Highly regulated

  8. VIRTEL • Data center based TELCO • Utilizes existing data infrastructure to transport calls • Provides dial-tone • Relatively low margins, high volume • Must keep applications (features) simple due to high customer volume • Limited current regulation

  9. APPTEL • Does not provide dial-tone • Data center based and leverages FACTEL and VIRTEL call origination and termination facilities (often SIP trunked) • Good margins due to value pricing • Able to provide rich applications • Limited regulation

  10. Where’s the beef (or bucks) • Customers want applications not infrastructure – just compare Salesforce margins to infrastructure players • Combine • APPTEL framework • with your vertical applications • Very rapid time to market

  11. Customer example • Go Configure • Home assembly business • Needed to place thousands of calls to confirm appointments for both staff and customers • Automated using APPTEL infrastructure that included Web Based IVR configuration • Saving $70,000 per year

  12. What does an APPTEL look like PHONE CALL API CALL CALL SIGNALING DIALOG CONTROLLER BASIC CALL PROCESSING SMART CALL PROCESSING

  13. What is in the Ifbyphone Cloud? Applications Developer Tools Application Layer Telephony Related Services API’s Ifbyphone Platform Integrated Telephony / Communications Proprietary and Patent Pending Technologies

  14. Next steps public.ifbyphone.com/ partners/developers

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