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Articulating the Elevator Pitch

Articulating the Elevator Pitch. Kathleen Nilles Parent Services & Communications Manager NAGC. Positioning Building Blocks & Message Hierarchy. Positioning Statement. 30-Second Elevator Pitch. Target Audience. Members. Press. Partners. Policymakers. Key Messages. Why Important?

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Articulating the Elevator Pitch

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  1. Articulating the Elevator Pitch Kathleen Nilles Parent Services & Communications Manager NAGC

  2. Positioning Building Blocks & Message Hierarchy Positioning Statement 30-Second Elevator Pitch Target Audience Members Press Partners Policymakers Key Messages • Why Important? • Needs • Key Facts / Data • Stories / Anecdotes

  3. Answers to Key Questions • Who are we? • Statewide organization concerned about needs of gifted students • We represent “#” families of G/T in the state • What’s the problem we are trying to solve? • I’m here to talk to you about…(problem) • Add data points • Only 2% of low income students are reaching the advanced level on state tests • 68% of teachers have not been exposed to G/T

  4. Answers to Key Questions • What makes us different (application of problem)? • State assessment is grade level based, doesn’t show mastery for those at or above grade level • In this state, general education teachers aren’t trained… • What we need from you… • We ask that… • Please…

  5. Positioning Building Blocks & Message Hierarchy Positioning Statement 30-Second Elevator Pitch Target Audience Members Press Partners Policymakers Key Messages • Why Important? • Needs • Key Facts / Data • Stories / Anecdotes

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