Mapping your way to Profitability

1. Mapping your way to Profitability Computer Ingenuity Associates Inc. Software, Education, and Consulting designed to improve profits by increasing awareness Awareness is Efficiency, Efficiency is Margin, Margin is Profit, Profit is Money

2. Who are we? • Computer Ingenuity Associates has been providing solutions to hotel franchisors, management companies, REITs, and Owners since 1989 • Used at properties with as few as 17 rooms, and as many as 2,880 • Over 1,800 hotels have used our products to complete budgets • We have assisted in the preparation of over 20,000 budgets • Purchased by properties representing over 35 different hotel brands • Hotel specific solutions, developed by Hotel Industry Professionals

3. What do we believe? • Awareness leads to profit • Financial success is in direct proportion to detailed planning • Metrics are better measurements than totals • Standardization of reporting formats allows for comparisons • Knowing why you are achieving the profit you are, is more important than knowing how much you are making • Managers need to spend time working on the business, not just working in it • Good reporting keeps you aware of what is happening in all areas of your business

4. What we can do for you? • Create easy to understand reports and dashboards, to help your managers make better decisions quickly • Interface your Property Management, Accounting, and Payroll Systems to make reporting more efficient • Create comparisons of your results to: Similar Hotels, Industry Averages, Your History, and Your Goals • Improve your profits by raising awareness of exactly where opportunities for improvement exist • Teach managers the difference between Planning and Predicting

5. What we can do for you? • Provide the information needed to focus owner / manager conversations on specific issues and goals • Show you how large management companies use planning and tracking to maximize profit • Help you to create predatory plans, driving the property to desired results, instead of just taking what comes • Focus attention on what is coming next and what can be done, instead of only looking at what already happened • Help you to learn how to maximize profit in every economic condition

6. How do we do this? • Interface your various computer systems together, to allow quicker and better reporting • Create Daily Reporting and Tracking, giving managers the ability to react as things are happening • Enhance focus on Payroll Cost, increasing managers understanding of what is impacting their payroll • Help you develop an annual business plan that lays out exactly how goals will be obtained • Take your existing data and reformat it for comparisons that help you see opportunities

7. Interface Your Systems • Automated export of: daily transactions from Choice Advantage, daily values from your Timekeeping System, and Monthly expenses from your accounting system • Eliminate manual transposition of numbers to your accounting system, Excel spreadsheets, etc. • Do more with your data, create trend and analysis reports capable of showing new relationships between data • Show data in a way that managers can review more often, in a shorter time • Get data into a format that allows you to see it from anywhere, by loading it to a secure mobile ready website

8. Tracking and Trending • Get managers to focus on ALL of the business • Day of Week Trending – See what’s happening on a level that you can effect • Daily comparison to plan and history – Know why you’re off, not just that you’re off • Segmentation reporting – How are you doing in attracting different types of travelers • Give your managers information in time to make adjustments

9. Optimize your payroll • Improve your payroll cost by seeing the reality of day to day performance • Improve your understanding of how managing details will improve your cost beyond targets comprised of “averages” • Develop and implement realistic standards that keep you from over spending or under scheduling • Help managers get better at forecasting labor cost drivers, leading to better scheduling • Refocus managers to understand driving business levels to points where staffing can be maximized

10. Budgets, Forecasts, Plans • Provide a Business Plan template that will help you to determine what is happening in your market, and how you should position your hotel • Lead managers to develop assumption based projections, allowing for better understanding why goals were or were not achieved • Custom formats and defined interrelations allow for the creation of detailed budgets, with minimal input • Labor and expenses self adjust with changes in revenue and volume, ensuring that your profit projection is realistic

11. How do you measure up • How do your current results compare to plan, and what should be done if you are behind? • How does your operation compare to similar properties. Where might you need to focus some attention? • Are you improving or regressing from what you have done in the past? • What do metrics, that reflect variances in business levels, tell you that straight dollars analysis won’t? • How are decisions in one area of your business impacting others? Comparing to other hotels can show you a lot

12. Why you care about this You’ve built your hotel, and your goal is to make money. Our job is to help you create a map of exactly how to achieve desired profits. When hotels fail to meet their profit goals, most operators don’t know why or what to do next, and look for someone to blame. If your hotel is not producing the desired financial results, you will need to know WHAT is wrong. Detailed plans and budgets are the key to improvement. Budgets and forecasts are not about predicting the future, they are about planning your strategies and actions. Awareness = Accuracy, Accuracy = Profit

13. Why you care about this Successful hotels are predatory in nature. They are actively managing their market position, revenue production, and expenses, NOT taking things as they come. Detailed Plans, Projections, and Tracking are how successful hotels maximize profit. Industry standards, are standards for a reason. The ability to compare performance to Plans, History, and Other Operators is essential to analyzing performance. The degree to which you understand that HOW you obtain your revenue (where it comes from) is as important as how much revenue you have, is directly proportionate to how much profit you will make.

14. We look forward to speaking with you soon Computer Ingenuity Associates, Inc. www.ciasoft.com sales@ciasoft.com Jim DiMartino jim@ciasoft.com