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RED BULL Company description

RED BULL Company description. by the Turtles. Basic Information. World‘s biggest energy drink producer Found in 1984 by Dietrich Mateschitz Headquarters: Fuschl am See / Austria Business section: food industry (focused on beverages). Location. Red Bull is sold in 160 countries

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RED BULL Company description

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  1. RED BULLCompany description by the Turtles

  2. Basic Information • World‘s biggest energy drink producer • Found in 1984 by Dietrich Mateschitz • Headquarters: Fuschl am See / Austria • Business section: food industry (focused on beverages)

  3. Location • Red Bull is sold in 160 countries • The production is accomplished by the company Rauch Ltd. in Austria and Switzerland

  4. Size • 4613 Employees • Turnover in 2009: 3,268 bn. € • Sold cans in 2009: 3,921 bn. cans • Slow expansion in the past  prohibited in certain countries

  5. History • 1982: Didi Mateschitz acquires international license rights of the energy drink brand Thai Krating Daeng • 1984: invention of Red Bull Ltd. • 1987: Red Bull starts selling in austria • 1992: Red Bull GmbH expands to its first foreign markets. • 1997: Red Bull enters the US market via California. • 2003: Red Bull Sugarfree is introduced • 2008: Red Bull Cola is introduced • 2009: Red Bull Energy shot is introduced

  6. Branches of the business • Energy drink (Sugarfree, Cola…) • RB Music Academy • RB Sports • RB TV • Sponsoring

  7. Competitors • Burn • Dark Dog • Power Horse • Monster energy • Rockstar

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