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The Zenya

The Zenya . Zenya Ride the Zenya like you’re traveling on the roads of Kenya Introducing the winner of World Car of the year 2013.

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The Zenya

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  1. The Zenya

  2. Zenya Ride the Zenya like you’re traveling on the roads of Kenya Introducing the winner of World Car of the year 2013 Now introducing the swaggiest car in the market with revolutionary gas mileage and ultra-high performance street tires. You can now combine the performance you want with the economy you need with the new Zeyna. The 2013 Zenya will zoom right past other speedy Lamborghini’s and Ferrari’s, which will make them look like a tortoise in comparison. With it’s alluring looks, and seducing engine rumble, no woman will be able to resist the owner of the Zenya. Sold only for a limited time and in limited Archor stores. Go out and get your Zenya and be the man every boy wants to be. The Zeya, the car of every man’s dreams.

  3. Name and product development • ZENYA • Cool, fast, unique • Slogan • “Ride the Zenya like you’re on the streets of Kenya” • Kenya= travel as fast as you like • Zenya and Kenya rhymes • Zoom past lions and other wild animals • Makes riding the car seem very fresh and breezy

  4. Target audience • Men of any age • Men that want to be • Cool • ‘Swaggy’ • Want an exclusive product • Makes them sound cooler • Shows power • Gets the girls

  5. Lay out of advertisement • Yellow and black • Yellow= important • Slogan and name • Yellow stands out more than black • White= explanation • Color contrast between dark and bright • Dark background, bright text • Text size • Company logo; makes it more official • Name of the car italicized • Car is in the center

  6. Techniques Used • Appeals to emotional needs • Need to be attractive • Keep with the trend • Need the car to get the girls • Now, suddenly, introducing, announcing, revolutionary • Neologism: Swaggy • Swaggy associated with the company • Repetition • Only • Zenya • Imperative • Go to your local dealer • Use of man instead of boy

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