It Still Would be Too Early to Jump on the Wagon to Attack Social Media

1. It Still Would be Too Early to Jump on the Wagon to Attack Social Media The kind of exposure your business can get on social media is unmatched. It brings your brand to the notices of wider audience, connects you with consumers and leads your business forward and yet, it is often criticized for its fundamental characteristics. The paradigms have changed and some have serious doubts on its functioning. Some see it as a platform that promotes the wrong, creates an image that is far from real, and also as something that has a deteriorating impact on the attention span of people. The common belief is that it is a platform where most of the conversations take place. However, only 7% of total communication is written or verbal, the remaining 93% is non-verbal according to a study. Thus, how much of the conversation that takes place on social media is real or of any substance? This may not be the time to kill the culprit however; time has arrived to have some contemplation on its significance. The creator of illusion: Social-media creates image or reputation. But would you know if that image is a sham or authentic? Hiding behind fancy posts, fascinating pictures and glossy updates, it can be anyone trapping you in an illusion. We mostly communicate through social-media but how much of that has a real touch? Since 93% of communication is about body language, voice tone and expressions, how much of what you read on Facebook or Twitter is exactly what it says.

2. Some consider it the creator of an image that can be genuine but in most cases it is exaggerated and spurious. The game of Algorithm: All the major social platforms such as Facebook and Instagram are driven by algorithms. Curated by algorithm, posts on your feed are funneled. The first few posts that you will see on your feeds will be from your friends and family and in the bottom will be a post from a brand. The chances of a business post coming to your notice are often bleak if not extinct. Quality V/S Quantity: Social-media has kick started the notion of 24/7 when it comes to communication. However, its focus is more on quantity than quality which doesn’t work in its favor. It is more like a battle between the real and the superficial. Since, the conversation is on a virtual platform, it is hard to make a distinction between real and an image. The blind race to remain in the newsfeed at times ignores the importance of quality and substance. The focus should rather be on giving something of substance while promoting the real thing. Click-bait is another monster that bites the image of social-media: Click-baits are killing the reputation that brands have earned after working so hard. The purpose of a clickbait is to get as many clicks as possible. Clickbaits comprise catchy and sensational titles that are often not true to their content, they are misleading and do not give a reader what they seem to promise which leads to a user abandoning that post.

3. Despite all it would be too early to kill the beast It helps you connect with users: Along with giving you an outstanding exposure, it helps you form a connection with your audience. People find it easier to approach you through social media, which further builds the connection between you and the consumer and also their trust in you. Improved Customer Care Service: Users know they can approach you through social media. Sometimes they approach you to give you suggestions, sometimes to admire your work and sometimes to complain against a product or service they disliked. This is a great channel to hear them out and to assure them that you are apologetic about the bad experience they had and that you will ensure that such incidents do not repeat in future. This makes you accountable to them and they know that the brand they are trusting is reliable. This prompts them to repeat your service and also recommend you to friends if they are satisfied with what they get. Social-media supports your sales: According to a survey conducted by McKansey, social media has a huge impact which helps your business. The updates on social-media can impact buying decisions and make for almost quarter of business you make.

4. The popularity and the influence of social media are at their peak at present. Social media channels together have 2 billion or maybe more active users. These users trust social media for news, entertainment and information they get. These 2 billion people are a door that you can knock easily to sell your product with the help of your updates. Social-media is 24/7: Since it is a forever active platform, it keeps you in the notice of existing users and leads you to new users. As much as 70% of sales are a result of word of mouth and when people talk about your brand or service in conversation on social media, it spreads a good word about you which culminates in more sales. As much as people are dismissing the influence Social-media can have on consumers, it is still very valid and can make an incredibly good impact on your sales. Living in the digital age, people want things instantly and they read and research about anything they buy beforehand. Social media helps you build a reputation for your work which consequently brings more traffic to your door, be it virtual or physical. It will not be wrong to say that social-media still holds a lot of authority and it would be too early to write-down it’s persuade.