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YOUR CROSS-MEDIA DATA

YOUR CROSS-MEDIA DATA. HOW AAM and CAC CAN HELP YOU. MONETIZE. Topics for today. Where is your AAM data?. 1. 2. A new way to show your data. 3. A new way to verify your data. Help buyers buy media with confidence. <. Help publishers monetize media. >. Where is your data?.

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YOUR CROSS-MEDIA DATA

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  1. YOUR CROSS-MEDIA DATA HOW AAM and CAC CAN HELP YOU MONETIZE

  2. Topics for today Where is your AAM data? 1 2 A new way to show your data 3 A new way to verify your data

  3. Help buyers buy media with confidence < Help publishers monetize media >

  4. Where is your data?

  5. THEN: STATIC, STANDARD AUDIT REPORT

  6. NOW: All Access Data in AAM’s Media Intelligence Center

  7. AAM All Access

  8. More Buyers are accessing the AAM Data Network

  9. This year, show your data in a whole new way. Your way.

  10. AAM Brand View

  11. AAM Brand View is for you Voice Value Visibility

  12. AAM Brand View Features Choose a custom template

  13. AAM Brand View Features Access quickly with tabbed design

  14. AAM Brand View Features Showcase your newspaper across channels

  15. AAM Brand View Features Share link with local advertisers

  16. AAM Brand View Features Show on any device with responsive design

  17. AAM Brand View Features Customize with videos, images and more

  18. We also developing a new way to verify your web traffic. Introducing AAM Site Certifier.

  19. Clients face numerous challenges with digital advertising and have asked for our help • Sources: Adobe&Pagefair ; ANA, WhiteOps

  20. AAM Site Certifier can help • ValidVerified • Visible

  21. Valid. • AAM Site Certifier is a better way to audit web metrics. Faster and automated Detects invalid traffic issues Certifies Unique Audience & Page Count Insights into ad blocker usage

  22. Verified. • AAM Site Certifier verifies metrics to help you sell. Light weight tag on your web pages Site analytics data fed to AAM Audited metrics published monthly AAM monitors data for discrepancies

  23. Visible. • Data distributed in AAM’s network accessed 5MM times yearly Media Intelligence Center Partner sites, advertisers, agencies

  24. Visible. • Data distributed in AAM’s network accessed 5MM times yearly Media Intelligence Center Partner sites, advertisers, agencies

  25. What does this mean for my newspaper?

  26. ALL ACCESS BRAND VIEW SITE CERTIFIER

  27. QUESTIONS?

  28. THANK YOU chris.carter@auditedmedia.com info.auditedmedia.com/brandview

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