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Branded Entertainment Program

Branded Entertainment Program. Page 1. Branded Entertainment Components. On Premise Activations Local Market Media Social Media Performance PR Platform Accountable Reporting.

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Branded Entertainment Program

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  1. Branded Entertainment Program Page 1

  2. Branded Entertainment Components • On Premise Activations • Local Market Media • Social Media • Performance PR Platform • Accountable Reporting “Together with Roar, we are creating the first branded artist-to-fan digital engagement platform networking nearly 20,000 US bar and tavern locations, empowering the Zac Brown Band to personally touch their fans, fueled by one of a kind LandShark entertainment activations that get consumers excited and tangibly drive sales on a local market level.” Troy Stacy, Musicati.com Page 2

  3. On Premise Activations • Album Listening Events Local Market Host – Local market LandShark On Premise Manager will be empowered to access ZBB password protected branded entertainment content via the AMI digital jukebox platform. Branded Performance – Performance will begin with marquee brand announcement such as “LandShark proudly presents”. Album performances will be force played. You Get What You Give album will play through twice. “Skype” Video Greeting – Password protected video accessible by local market LandShark On Premise Manager, billed as personal “Feels Live” greeting from ZBB. Audio Delivery – Album cued at conclusion of video greeting. Music delivered on a digital platform in full stereo surround sound throughout On Premise location supported by premium amplification & loudspeakers AMI’s Rockola LX wall mounted Jukebox Page 3

  4. On Premise Activations • Flagship Album Listening Events via Tap.tv Major Market Host – NY, Chicago, LA markets leveraged as flagship media events. Large accounts such as Harry Caray’s, Hard Rock, etc. Branded Performance – On more than one hundred massive 60” Tap.tv LCD monitors throughout the locations. “Skype” Video Greeting – Executed by AMI Entertainment team on location. Band makes surprise appearance. Audio Delivery – Album cued at conclusion of video greeting. Music delivered on a digital platform in full stereo surround sound throughout flagship location supported by premium amplification & loudspeakers. Media – All major media invited to witness album listening event. Page 4

  5. On Premise Activations • Multiple Branded Jukebox Play Lists Multiple Branded Play Lists – LandShark branded to deliver premium entertainment driven engagements.1.8 million interactive touch clicks for 2010. Supported with on screen ad and video packages. Activated On Premise in close proximity to point of purchase. What static point of purchase can never be – immersive, engaging and interactive with built in Zac Brown Band demand drivers. Enjoy . . . . . . . with an ice cold LandShark! Track 1 2cr Let It Go Track 2 2cr Knee Deep Track 3 2cr No Hurry Track 4 2cr I Play The Road Track 5 2cr Cold Hearted Track 6 2cr Whiskey’s Gone Track 7 2cr Quiet Your Mind ZAC BROWN BAND On tour now – pick up their new album at local Wal-Mart Stores today! LandShark Presents Zac Brown Band Add On Item Page 5

  6. On Premise Activations • Data Capture – Sweeps Program First: Last: Email: “I Play The Road” Sweepstakes Phone: @ Rules Send Clear Enter your information for a chance to win All Access VIP Tickets to see Zac Brown Band and a tour bus meet & greet for you & 3 friends! On Juke Data Capture – Execute a co branded sweeps. Capture data from fans to incentivize with future offers. Supported with on screen ad and video packages. Data sent to and managed by Guerilla Marketing. Add On Item Page 6

  7. On Premise Activations • Strategic Brand Samplings Leverage the drawing power of Zac Brown Band – Album listening events also serve as strategic brand sampling opportunities that excite, entice and entertain. Depth & Duration – bring deep activation to current brand growth objectives. Make the Zac Brown Band relationship with LandShark tangible on a grass roots level that drives sales. New Accounts Acquisition – ZBB branded entertainment packages can be positioned to gain new LandShark On Premise accounts as a sell through tool. “Stock LandShark and we will deliver a great entertainment event from Zack Brown Band – the #1 band in the county” Page 7

  8. On Premise Activations • LandShark Local Distributors Posters – Artwork created by Circone + Associates, approved by Roar and sent to all LandShark participating distributor marketing teams for in house printing. Features ZBB and LandShark offer, promotes Album Listening Event – deployed On Premise by local LandShark team Table Tents– Artwork created by Circone + Associates, approved by Roar and sent to all LandShark participating distributor marketing teams for in house printing. Features ZBB and LandShark offer, drives ZBB jukebox play Banners – Artwork created by Circone + Associates, approved by Roar and sent to all LandShark participating distributor marketing teams for in house printing. Features ZBB and LandShark offer, promotes ”I Play The Road” sweepstake. Album Listening Party Thursday Oct 22nd, 7pm Win Prizes & ZBB Music Enter the “I Play The Road” Sweepstakes! $3 Bottles #1 In The Nation! Page 8

  9. On Premise Activations • Co Branded Download Card Branded Premiums Distribution – A suggestion to drive the relationship and deliver value added to both Budweiser and ZBB would be to create a branded download card distributed FREE to those that attend the Album Listening Events. This would direct the consumer to deeper brand engagement to all involved. The download site should be LandShark branded and feature a never before released track from the band and other Southern Grounds artists – accessible when a consumer enters their email address. A link to iTunes, Amazon MP3 should be available on this site for fans to purchase the “You Get What You Give” album and albums from Southern Grounds artists as well as a link to tour dates. Mini site built by Circone + Associates. A Special Thank You! Download A Never Before Released Track from Zac Brown Band and other Southern Grounds artists at: www.zacbrownband.landshark.com PIN: 54321-ZBB Watch for Zac Brown Band on tour. Enjoy LandShark Responsibly! Add On Item Page 9

  10. Music Pre Release Premiums • Album/ Single “Free Play” Premiums Create Demand – Drive the release of a new single with an AMI Entertainment premium Free Play pin card. A consumer is given a card as a branded premium and can enter the unique pin code on the screen of any AMI Entertainment digital jukebox nationwide for a complimentary play of the newest Zac Brown Band bundled with Southern Grounds artists’ singles, compliments of LandShark. Zac Brown Band Enjoy the latest single from Zac Brown Band and his favorite Southern Grounds artists compliments of LandShark! Enter The PIN Code on any AMI Jukebox PIN: 54321-ZBB Enjoy LandShark Responsibly! Rocks The Jukebox Add On Item Page 10

  11. Reporting • Market Execution Summary • Digital Event Recap • Social Media Acquisition Recap Digital notification via email will be sent to appropriate LandShark and Roar team members each time an event is executed in market informing of event location, time and date. An event recap form will be accessible via the jukebox touch screen. At the conclusion of each Album listening event and strategic sampling the On Premise Manager can input data detailing locations name, date, name of manager executing event, name of distributor, brand sampled, total volume of product sampled and number of consumers attending. A great incentive would be a contest – awarding a private ZBB concert to the LandShark distributor that executes the most events. Monthly reporting on the total number of fans/ followers acquired via the jukebox touch screen. Add On Item Page 11

  12. Social Media • ZBB / LandShark Twitter • ZBB / LandShark Facebook • ZBB / LandShark MySpace • Jukebox Fan/Follower Collections Social Media Supports – All Album Listening and Strategic Sampling events, “I Play The Road” Sweepstake promoted via ZBB and LandShark social media sites such as Twitter, Facebook and MySpace. Jukebox Fan/ Follower Collections – An AMI Entertainment social media utility enabling the acquisition of Facebook fans and Twitter followers directly from the jukebox screen – 1.8 million ZBB fans touching AMI jukebox screens in 2010. Add On Item Page 12

  13. Local Market Media • Tie to Local Radio • Local Market Alternative Weekly Papers Local Radio – Local LandShark distributor empowered to promote local Album Listening events and allow the local genre aligned radio station to credibly tie to the branded entertainment to further the depth of promotional support and synergy. A talk point template would be authored by Circone + Associates, approved by Roar and delivered to LandShark distributors to provide to their radio stations. LandShark distributors have significant radio buys and value added event support is most often a contingent of each buy. Local Papers – An ad template would be created by Circone + Associates, approved by Roar and sent to each LandShark distributor. The local paper, as directed by LandShark distributor, would drop date, time and location info into the ad template designed to support local Album Listening events. Page 13

  14. Performance PR Platform • Music Industry Trades • Billboard, Pollstar, Variety • Coin Op/ Jukebox Industry Trades • RePlay Magazine, Vending Times, Play Meter • Marketing/ Business Trades • Ad Age, Ad Week, IEG Sponsorship Report, Event Marketer, WSJ • Beverage Industry Trades • Beverage Spectrum, Nightclub & bar Magazine, Beverage Dynamics Performance PR Platform – PR authored by Circone + Associates, approved by Roar and positioned to promulgate the brand growth of ZBB and LandShark. 1. Leverage innovation and technology, 2. Premium, LandShark Branded Album Listening Events, 3. AMI Entertainment activating in 20,000 bar & tavern locations in close proximity to point of purchase, 4. LandShark delivers first of its kind branded entertainment experiences On Premise. Page 14

  15. AMI Entertainment Data • 102 years of commercial music content delivery • Inclusive of AMI, Rowe and Rockola brand digital jukeboxes • The largest network of broadband connected digital jukeboxes • Installed in nearly 20,000 US bar and tavern locations • Support full rich media (ad platform, video) and web connectivity • Consumer data capture capabilities via jukebox touch screen • 250,000,000 consumer engagements annually • 31,000,000 weekly consumer impressions – AC Neilson • $1 Billion in coin drop revenue annually • Zac Brown Band hold the number 2 and 3 slots for song play • Zac Brown Band engaged by 1.8 million adult music fans 2010 • Can track all on screen event executions by market Page 15

  16. Consumer Demo / Preferences Retailer Preference Wal-Mart – 51.7% Target – 39.0% Home Depot – 16.1% Lowe’s – 12.7% Sam’s Club – 9.3% Macy’s – 8.5% Sears – 8.5% AMI Network Engagement – Beer Brand Preference Data Bud/ Bud Light – 40.9% Miller/ Miller Lite – 22.6% Coors/ Coors Light – 10.4% Rolling Rock – 6.1% Heineken/ Heineken Light – 5.2% Guinness – 4.3% Michelob Ultra – 3.5% Natural Light – 3.5% Corona/ Corona Light – 3.5% AMI Network Engagement by Day Part: Mid Day 1pm to 4pm – 8.1% Afternoon Happy Hour 4pm to 7pm – 58.1% Early Evening 7pm to 10pm – 33.9% Gender & Age: Male – 50% Female – 50% 21 to 34 – 53% 35 to 49 – 39% 50+ – 7% Ethnicity: Caucasian – 90.4% Hispanic – 4% African – American – 4.8% Other – 0.8% Average Jukebox Spend Under $5.00 – 49.6% $5.00 to $10.00 – 23.9% $10.00 to $20.00 – 10.3% Over $20.00 – 16.2% Page 16

  17. Brand Equity Valuation On Premise Branded Entertainment & Activation • 20,000 Album Listening Events • 40,000 hours of uninterrupted content delivery • 20,000 marquee LandShark Presents audio announcements • 20,000 LandShark brand sampling episodes parlayed • “Skype Type” Video • 20,000 broadcast episodes of personal Zac Brown Band video greeting • 20,000 AB – Zac Brown Band “Buy You A Round, Cheers Moments” • Branded Featured Artist Play List • LandShark branded – 1.8 million consumer engagements • Data Capture – Sweeps Program • Creation, execution and administration of on screen sweeps in 20,000 locations • Supported by 43,800,000 on screen billboard (:10) and video ads (:15) Total equity over 12 month campaign…........................................................$14,800,000.00 Proposed LandShark Investment……………………………….………………………….…$4,900,000.00 Resource Buckets 1. LandShark Brand 2. AB Local Distributor Budgets 3. Retail Partner 4. Label Support 5. Digital Distributors Combined cash & other negotiated equities. Page 17

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