1 / 13

Branded

Branded. Let your message shine through. Noor Ibrahim & Kelly Ann Ryan. Today’s Presentation. Branding 101. What is branding? How we get it wrong Defining your brand Creating buy-in Principles of successful branding Going helium Tips for successful advertising. Meet the Presenters.

ilya
Download Presentation

Branded

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Branded Let your message shine through Noor Ibrahim & Kelly Ann Ryan

  2. Today’s Presentation Branding 101 • What is branding? • How we get it wrong • Defining your brand • Creating buy-in • Principles of successful branding • Going helium • Tips for successful advertising

  3. Meet the Presenters • Noor Ibrahim • Resident Director • William Paterson University • Wayne, NJ • Kelly Ann Ryan • Assistant Director of Residence • Life & Coordinator for • Diversity Programs • Cedar Crest College • Allentown, PA

  4. Shift “Shift – a slight move in your attitude, in your thinking, in your behavior, or your life.” By Peter Arnell

  5. What is Shift? • To put (something) aside and replace it by another or others; change or exchange: to shift friends; to shift ideas. • Shift is a change that lets you see yourself in a new light. • Applying Shift to your life and career requires knowing what to keep, what to shed, and what to completely transform. • Shift is about branding and branding is more than just advertising.

  6. What is Branding? • Branding is about creating an emotion.

  7. Branding: How we get it wrong • The use of fear • How do we use fear as a tactic in our profession? • Lack of Consistency • Are we projecting a consistent brand in all of our departmental materials and through our actions? • Is our departmental brand consistent with our institution’s brand? • Is our departmental brand consistent with our core values? • Are we too assessment driven? • Are we giving our customers what they want, or what we think they want ? • Are we giving them what they need, or what we think they need? • Do we use feedback at the expense of sacrificing who we really are?

  8. Defining your brand • Find the inner truth about the message of your product • Who are you and what are you offering? • “The hidden emotional truth behind the reach and impact of branding is that people want to belong to something larger than themselves.” • How can students fulfill their dreams and identities through us? • Be authentic, be straightforward • Authenticity is the starting point of branding • Offer the lowest price or the best value • Our students are our customers, are they getting the best value? • What do you really offer to others? • Think about what you really offer your students – not what you tried to offer them in the past or what you hope to offer them in the future.

  9. Creating buy-in • Ask customers to “join “ the product • People will adopt ideas or concepts that feel like their own • Create an invitational mindset • We are having a party and you are invited • Get everyone to share and adopt your mission • Change is in invitation • Use marketing to drive learning • Market the benefits of something (such as a policy) rather than just informing others of the information • Create your own fan club – “we are who we love” • Get other to “join” you

  10. Principles of any successful branding campaign • Generate news and newness • Retain current audiences while expanding appeal • Revitalize brand image • Tap into pop culture for relevance • Live up to brand promises on a functional and emotional level

  11. Go Helium • Rise above your worries and concerns • People will adopt ideas or concepts that feel like their own. • Don’t be afraid to live in a world of original ideas • Unleash your own imagination • Do we pass a lot of old ideas around, or do we create new ones? • Embrace mistakes • They are how you learn what not to do • Be a tiger • Don’t worry if people think you’re a little crazy – as long as you’re doing what feels right, that’s ok!

  12. The big picture Remember this as you enhance your brand: • Everything contributes to your brand • Verbal communication • Written Communication • Marketing • Philosophies/mission • “Branding is intended as a gift you give to others, who will make your brand their own.”

  13. Thank you for joining us Please enjoy the rest of the conference • Kelly Ann Ryan • kryan@cedarcrest.edu • Noor Ibrahim • NoorYIbrahim@gmail.com

More Related