John Harrobin LinkedIn_Profile

1. John Harrobin John Harrobin EVP, Chief Marketing Officer Summary Fact-based, digitally oriented CMO focusing on growing customers and revenue through multiple channels, robust CRM, and strong brand development. Managed largest single-brand media budget in USA, led customer acquisition, lead gen, pricing, and base marketing/retention for the most profitable wireless brand on the planet. In addition to typically marketing responsibilities, enjoyed launching new products (mobile content and a TV advertising business) and leading business development; led partnerships with sports leagues, media companies, OEMs, tech start-ups, and celebrities, including: Google, Netflix, ESPN, SNL, Ad.com, Amazon, Facebook, Comcast, Motorola, NFL, NHL, IndyCar, BlueKai, Pivotal, Invidi, Shakira, Prince, John Madden, Maroon 5, Clay Matthews, Color, and Siri (prior to being acquired by Apple), YouTube (prior to being acquired by Google), and Skype (prior to Microsoft purchase). Experience Founder & Managing Partner at Hedwig Associates September 2015 - Present (1 year 7 months) An investment and advisory services firm specializing in growth-oriented communications and technology companies. In addition to investment and advisory work, John serves as a general partner and operating advisor at Chaac Ventures and is a mentor at Techstars Connection. EVP, Chief Marketing Officer, Advertising Sales & Client Partnerships at NBCUniversal Media, LLC December 2015 - December 2016 (1 year 1 month) Led internal creative agency focused on integrated marketing programs for Top 100 brand advertisers. Launched the Content Studio -- a new business model and revenue source focused on branded content, and oversaw the company's first "unified" Upfront event. In addition to creative responsibilities, John developed and programmed client events such as Innovation Day at Studio 8H and introduced new B2B funnel management capabilities through Salesforce. SVP Marketing / Chief Marketing Officer, Consumer & Mass Business at Verizon July 2014 - November 2015 (1 year 5 months) John Harrobin served as SVP corporate marketing and Chief Marketing Officer of Verizon's Consumer and Mass Business unit, including FiOS Video and Internet services where he was responsible for market strategy and segmentation, channel development, partner communications, media, web marketing / e- commerce, and marketing operations. In this capacity Harrobin has introduced innovation and differentiated offerings such as SpeedMatch, "Skinny" bundles for TV, and and has expanded distribution and partnerships Page1

2. to drive record sales for the FiOS brand. In addition, John helped drive cross-business unit synergies in media and creative production and establish our Total Customer Experience initiative. Chief Marketing Officer, Verizon Enterprise Solutions at Verizon May 2012 - July 2014 (2 years 3 months) John Harrobin served as chief marketing officer of Verizon Enterprise Solutions, responsible for market strategy and segmentation, analyst relations, alternative channel development, partner management, web marketing / e-commerce, marketing operations, marketing communications, and Verizon’s global brand image. In this capacity, Harrobin has been instrumental in streamlining and simplifying Verizon's global product portfolio, expanding distribution, and increasing the effectiveness of funnel management and strategic revenue growth through the deployment of sales tools, training, advanced analytics, and pricing strategies. In addition to introducing new go-to-market approaches for Verizon’s cyber-security and cloud offerings, he introduced the Verizon Partner Program in 2013 which was awarded CRN’s coveted 5-Star rating in 2014 and materially increased sales and sale mix of indirect distribution partners. SVP, Marketing Communications & CRM at Verizon Wireless 2010 - June 2012 (2 years) Lead team of more than 160 staff and multiple agencies responsible for all national advertising/creative, brand management, media planning and buying, retail merchandising, CRM, promotional planning, sponsorships, and go-to-market functions. Manage media and production budget of over $1.5B. Senior Vice President, Marketing & Digital Media at Verizon 2007 - 2010 (3 years) Led Brand Identity, Agency Management, Media Buying, Content & Programming, and Advertising Sales (Mobile, Online, and FiOS TV) for all Verizon Business units -- Wireless, Business/Global Enterprise, and Wireline/FiOS. Launched advertising business for FiOS TV and entered into agreements yielding $1B of revenue to Verizon over six-year period; consolidated ad agencies; led multi-channel programming agreements for FiOS TV with major Televison and Movie (Video-on-Demand) content providers. In addition, held Wireless responsibility for Pricing and Go-to-Market functions from 2009-2010. Note: Corporate Marketing entity subsequently disbanded and functions mapped back to individual business units. VP, Advertising & Digital Media at Verizon Wireless 2005 - 2007 (2 years) Led advertising, store merchandising, media buying, media planning, and mobile content acquisition and programming for Wireless business unit. Launched "iN" messaging, Ringback Tones, Broadband Access (3G), V CAST, and numerous other products. First wireless operator to distribute YouTube content on mobile phones, first in category and among very first advertisers on Facebook. Page2

3. Languages Japanese (Elementary proficiency) Projects Apple Members:John Harrobin Launched iPad, iPhone 4, iPad 2, and iPhone 4S in all Verizon Wireless channels in partnership with Apple. Led development of Verizon advertising, store merchandising, and all go-to-market functions; developed campaign, including commercial that aired in SuperBowl featuring Verizon's "Can you hear me now" icon. SMB Members:John Harrobin Drove YOY sales increases of +25% (over-indexing all other segments) of most profitable segment of customers. Launched 4GLTE Members:John Harrobin Developed identity, messaging, advertising, and all go-to-market activities (training, internal/external positioning, online asset development) for Verizon's next generation wireless service. Established "leading" position within industry among for 4G service among wireless carriers with 6 weeks of launch. NFL Members:John Harrobin Led negotiations that led to multi-platform NFL Partnership agreement that includes exclusive content and traditional sponsorship elements (hospitality, branding, consumer activation). NFL Mobile achieved ranking of #1 Sports app within Android Market with over 6 million downloads. Used **NFL mobile phone code for easy-to-download call-to-action message in advertising. The X Factor Members:John Harrobin Introduced 1st Reality TV show "Companion Application" on both Smartphones and Tablets to showcase Verizon technology. Mobile voting through the application outpaced all other mechanisms for voting in terms of viewer engagement. DROID Members:John Harrobin Entered into agreement with Google for distribution of Android devices (terms proprietary); subsequently negotiated license agreement with Lucas Films for rights to DROID name for Smartphones and Tablets. Developed dozens of commercials and advertising assets, including Brand Identity guidelines, for DROID franchise. Chocolate (2006) July 2006 to December 2009 Members:John Harrobin Page3

4. Began effort to "name" phones and introduce new functionality (music); developed 360-degree framework for launching phones: advertising-store merchandising-featured content-PR roadshow-device seeding to reporters-employee seeding and training; subsequently struck exclusive content deals with Prince, AC/DC, Led Zeppelin, the Black Eyed Peas, Shakira, Pearl Jam and many other artists. Produced several campaigns and events, including closing Hollywood & Vine intersections in Hollywood for a private concert for 12,000 customers featuring a special reunion performance of The Fugees. Skype (and application innovation) Members:John Harrobin Led commercial agreement with Verizon Wireless and Skype that was launched at Mobile World Congress in 2010; Educated consumers and internal team members about new service through training video (see link); Skype partnership resulted from "Innovation Day" process established in 2006 -- where we bring C-level executives to Silicon Valley to meet w/ innovative companies, mainly start-ups -- this process has led to a high "hit rate" for filtered company candidates for Innovation Day as well as several Verizon agreements and investments in start-up companies -- including: Siri (subsequently acquired by Apple), Invidi (ad insertion), Video Surf (subsequently acquired by Microsoft), Cellfire, and others. Brand Members:John Harrobin In past six quarters ending 4Q2011 -- reversed brand health trends and achieved leading scores on 73 of 78 measured brand attributes; acheived all-time record high scores on dozens of attributes; market share increases in last six quarters correspond directly with Brand Strength scores. Softcard (joint venture with AT&T and T-Mobile, subsequently acquired by Google) 2009 to 2010 Members:John Harrobin Served as Verizon lead and sponsor of Softcard Project that ultimately led to formation of JV with AT&T and T-Mobile; co-developed strategy and presented business case and approach to Verizon Communications and Verizon Wireless Boards of Directors for approval and funding; interview CEO candidates and once CEO was hired transitioned project to Softcard team and Verizon project support; placed members of Verizon Business Development team in ISIS entity. $9.99 Family Share Plans November 2000 to Present Members:John Harrobin First to introduce $9.99 Family Share plans in industry. At time was responsible for Marketing in one region of country (currently VZW has 21 regions); $9.99 share plans drove highly profitability growth that over- indexed other regions; pricing framework subsequently adopted by all of Verizon Wireless and eventually other wireless operators; Today the majority of Verizon Wireless consumers at on Family Share Plans; subsequent to this period held a number of region field marketing and sales operations roles within Verizon Wireless. Enterprise Cloud & Security Partnerships June 2013 to Present Page4

5. Members:John Harrobin Led commercial agreements with leading technology partners to enable complete Verizon-led solutions for Global 2000 customers. Partners include: Pivotal (Cloud Foundry/PaaS), Oracle (SaaS), SAP (Hana), Cloudera (Hadoop), and MobileIron and Airwatch (mobile device security and management). ShareEverything 2012 to Present Members:John Harrobin Launched disruptive pricing in wireless industry, subsequently copied by competition that increased ARPU, marketing, and margin per subscriber which entailed eliminating unlimited mobile data plans and transitioning to a new pricing and selling model. Custom TV or "Skinny Bundles" 2015 to Present Members:John Harrobin Drive architecture and launch of Custom TV which allows customers to choose specific TV content packages that match their interests and provides them with the opportunity to either pay less for bundled services or pay about the same and increase (upgrade) Internet speeds to ensure consistently fast internet on the growing number of devices families have connected to home Wi-Fi. AdAge Digital Keynote Address 2012 to Present Members:John Harrobin PDF of presentation available at Shocase.com Certifications Certified Management Accountant (CMA) Association of Certified Management Accountants License (not active) Skills & Expertise Digital Media Brand Management Marketing Communications Marketing Strategy CRM Marketing New Business Development Strategic Partnerships Business Development Advertising Strategy Media Planning Sponsorship Media Buying Page5

6. P&L Management Social Media Integrated Marketing Strategic Planning Database Marketing Management Analytics Leadership Sales Operations Digital Strategy Online Advertising Creative Direction Event Planning Mobile Devices Go-to-market Strategy Extensive Marketing Leadership Large-scale, multi-party negotiations Creative Development Sponsorship Development Event Marketing Partnership Development Digital Marketing Content Strategy Content Development Mobile Advertising Mobile Payments Mobile Content Start-ups Online Marketing E-commerce Customer Relationship Management (CRM) Brand Development Education Northwestern University Master of Business Administration (M.B.A.), Marketing & Strategy Villanova University Bachelor’s Degree, Finance Organizations Advertising Self-Regulation Council (part of Council of Better Business Bureaus) Board member January 2009 to December 2011 Associated of National Advertisers (ANA) Page6

7. Board Member January 2008 to Present Early Stage Tech Start-ups (multiple) Advisor September 2015 to Present Advisor to a handful of technology start-ups focus on mobile commerce, social networking/customer engagement, marketing tech, and data analytics. Volunteer Experience Advisory Board Member at School Of Saint Elizabeth March 2014 - June 2016 Mentor at Techstars November 2016 - Present Page7

8. John Harrobin John Harrobin EVP, Chief Marketing Officer 7 people have recommended John "John was an exceptional board member right from the start. He provided great strategic insights, made key introductions every time we needed it, and was always accessible to our team. He's direct, asks the right questions, and brings an infectious energy everywhere he goes. Even when he disagreed with our approach, he found ways to encourage and inspire us. John has a rare combination of IQ and EQ that make him an invaluable asset on any board or management team." — Matt Joseph, Co-Founder & CEO, Locent, reported to John at Verizon "John is one of the most innovative and exceptional clients I have ever had the privilege of working with. His ability to simplify the complexity of large multi-faceted initiatives, break down walls and bureaucracy, and motivate everyone around him while doing so has been the key to his successful career. After more than 10 years of working together as an agency partner, then a client at Twitter, I consider John a mentor and a friend." — Joel Lunenfeld, was with another company when working with John at Verizon Wireless "John brings a great mix of strategy and execution to his roles. It's rare to find someone who is really good at both of those skills, but John is. That enables him to find strategic areas of opportunity and put the team together to make them happen - and happen quickly. He's a guy who wants action and not just a lot of discussion. While he's demanding, people love working for him." — Dave Whetstone, worked directly with John at Verizon Wireless "John is an amazing leader with undying energy and passion. He pushes those around him to think differently, but with passion and purpose. There's not a day that goes by that I don't recognize the impact that he had in the way I think about marketing, advertising, brands, development, technology and people." — Suzy Deering, reported to John at Verizon Wireless "One of my very favorite marketing peers and colleagues in the industry. Super smart. Creative. Collaborative. One of a handful of folks who truly get integrated marketing & communications. At the top of his game." Page8

9. — Allison Johnson, was with another company when working with John at Verizon Wireless "John is one of the brightest people I have had the opportunity to work with. When we worked together, John oversaw all of Verizon's Marketing, Strategy, Business Development, Segmentation, and Innovation. His ability to juggle these many balls, and still to be able to pay attention to detail to manage highly complex and strategic businesses is unparalleled in the industry. John is a thought-leader who sees opportunity where others see obstacles. He's also a great manager of people, pushing hard to get the maximing output, but doing so in a nurturing and selfless way that shares the success with the rest of the team." — Ryan Hughes, reported to John at Verizon "John is creative, collaborative, and passionate about his work and his family and I can’t recall a more enthusiastic and hardworking partner in my career. John is generous and supportive when working with our teams and can spot a great idea immediately and will fight for it. He shook up the marketing group there at all levels and raised the performance bar with his people and partners in developing new expressions of brand, marketing, and a focus on the customer. John is a valuable partner who focuses on balancing the objectives of Verizon and those of his partners, to achieve a win for both." — Thom Gruhler, was a consultant or contractor to John at Verizon Wireless Contact John on LinkedIn Page9