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Participation in Renardus - business issues

Participation in Renardus - business issues. Michael Day UKOLN. Renardus Workshop, Lyngby, 16 November 2001. Business models Towards a business model for Renardus Costs and cost elements Sustainability issues. Outline. Business models are: A means of building long-term sustainability

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Participation in Renardus - business issues

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  1. Participation in Renardus - business issues Michael DayUKOLN Renardus Workshop, Lyngby, 16 November 2001

  2. Business models Towards a business model for Renardus Costs and cost elements Sustainability issues Outline

  3. Business models are: A means of building long-term sustainability Should cover, e.g.: costs potential funding risk management Strongly linked to organisational model Business models (2)

  4. Very little published about business models for digital library services Existing literature focuses on e-commerce applications, e.g.: mail order, advertising, subscription, free trial, direct marketing, incentive schemes, business to business A recent CLIR report mostly covers services with digital content, e.g. JSTOR or HighWire Press Business models (2)

  5. Commercial models: Advertising (used by Web search services) Subscription or license pay per use Fee-paying membership (e.g., consortia) Project-based funding (e.g. for R&D) Sponsorship Business models (3)

  6. To support the organisational model outlined previously: Central Renardus organisation Management Service Provision and Maintenance PR Service providers (gateways) A model for Renardus (1)

  7. Current status of business model: Still under development Consortium-based organisation Look for realistic options for the continued funding of Renardus: Sponsorship (or partnerships) Advertising Providing niche services for third parties Project funding (e.g. for continued R&D) Any others ... ? A model for Renardus (2)

  8. Little known about exact costs Cost elements will include: Administration Strategic development Licensing and rights management (e.g. for the use of software, subject schemes, etc.) Technical maintenance Publicity and outreach Support for service providers and end-users Costs (1)

  9. Service providers will also have costs, e.g.: Application procedure Setting up and maintaining a Renardus Z-server, e.g.: conforming to data model periodic normalisation software upgrades ... Mapping DDC to own classification scheme Costs (2)

  10. On payment of an fee, Renardus could possibly undertake some tasks on behalf of service providers, e.g.: Setting up and running a Renardus server Providing classification mappings Providing a generic gateway toolkit that would include Renardus compatibility Costs (3)

  11. Sustainability: A lot still needs to be worked out in more detail, e.g.: costs, identifying possible funding streams, distribution of income, etc. Identify key tasks of Renardus organisation and service providers in taking this forward Scalability: e.g., the maximum or minimum number of service providers needed for viability Sustainability?

  12. Michael Day UKOLN University of Bath Bath BA2 7AY United Kingdom m.day@ukoln.ac.uk http://www.ukoln.ac.uk/ Contact

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