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So, where are we now (part 1)?

It’s time for the INTERNET and E-MAIL to become your Primary Tools of Communication! NASSCED 2007 – Minneapolis, MN Lou Miller – New Jersey Association of Student Councils www.NJASC.org. So, where are we now (part 1)?. Does your State Association have a website? Yes, with its own domain 76%

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So, where are we now (part 1)?

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  1. It’s time for the INTERNET and E-MAIL to become yourPrimary Tools of Communication!NASSCED 2007 – Minneapolis, MNLou Miller – New Jersey Association of Student Councilswww.NJASC.org

  2. So, where are we now (part 1)? Does your State Association have a website? Yes, with its own domain 76% Yes, under a parent domain 16% Yes, under a school domain 2% NO 6%

  3. So, where are we now (part 2)? Who is responsible for your association website? Executive Director 31% Other 31% Unpaid volunteer within association 20% Affiliated or parent organization 7% Paid employee within association 7% Outside contractor paid by association 4%

  4. So, where are we now (part 3)? What website operations do they actually do? Periodic revision of content 91% Uploading of files 82% Website design/authoring 74% Domain name registration 65% Maintain e-mail distribution lists 58%

  5. So, where are we now (part 4)? How much do you pay/year for website expenses? Over $500.00 28% Under $100.00 26% Between $251.00-$500.00 18% Nothing 18% Between $101.00-$250.00 10%

  6. So, where do you want to go? Provide OUTSIDERS with a clear picture of who you are and what you are all about.

  7. So, where do you want to go? Provide OUTSIDERS with a clear picture of who you are and what you are all about. Provide MEMBERS with a clear picture of who you are and what you are all about.

  8. So, where do you want to go? Provide OUTSIDERS with a clear picture of who you are and what you are all about. Provide MEMBERS with a clear picture of who you are and what you are all about. Facilitate FREQUENT effective communication between you and your members.

  9. So, where do you want to go? Provide OUTSIDERS with a clear picture of who you are and what you are all about. Provide MEMBERS with a clear picture of who you are and what you are all about. Facilitate FREQUENT effective communication between you and your members. Create an online FORUM through which members can communicate with each other to share ideas.

  10. So, where do you want to go? Provide OUTSIDERS with a clear picture of who you are and what you are all about. Provide MEMBERS with a clear picture of who you are and what you are all about. Facilitate FREQUENT effective communication between you and your members. Create an online FORUM through which members can communicate with each other to share ideas. Reduce and eventually ELIMINATE postage and labor costs associated with mass mailings.

  11. So, where do you want to go? STREAMLINE the registration process for your conferences and eliminate paperwork.

  12. So, where do you want to go? STREAMLINE the registration process for your conferences and eliminate paperwork. Provide MECHANISMS for collecting/analyzing data to develop or improve your programs.

  13. So, where do you want to go? STREAMLINE the registration process for your conferences and eliminate paperwork. Provide MECHANISMS for collecting/analyzing data to develop or improve your programs. PROMOTE the achievements of your association and its members to the free world.

  14. So, where do you want to go? STREAMLINE the registration process for your conferences and eliminate paperwork. Provide MECHANISMS for collecting/analyzing data to develop or improve your programs. PROMOTE the achievements of your association and its members to the free world. SAVE YOU MONEY!

  15. So, where do you want to go? STREAMLINE the registration process for your conferences and eliminate paperwork. Provide MECHANISMS for collecting/analyzing data to develop or improve your programs. PROMOTE the achievements of your association and its members to the free world. SAVE YOU MONEY! SAVE YOU TIME!

  16. You want a “first place” website… Your website should be the FIRST PLACE that those outside your association look to answer questions about who you are, what you do, and how they can benefit from it... What are your MISSION and PURPOSE? What is your HISTORY? What are the BENEFITS of membership? What SPECIAL things does your association do? How can they CONTACT you for more information?

  17. You want a “first place” website… Your website should be the FIRST PLACE that those inside your association look to learn about who you are, what you do, and how they can benefit from it... Your CONSTITUTION and bylaws Your OFFICERS, trustees, directors, etc. Your CALENDAR of major events and programs Your AWARDS programs and recent winners How can they CONTACT you for more information?

  18. You want a “first place” website… Your website should be the FIRST PLACE that those inside your association go to get the registration forms and other materials they need to participate fully in its activities... Annual MEMBERSHIP forms Event REGISTRATION forms Online COMMUNITY resources like forums, surveys, Wikis Links to NASC and other related organizations

  19. Web Design & Maintenance 101 Above all else, keep your website CURRENT in style and content.

  20. Web Design & Maintenance 101 Above all else, keep your website CURRENT in style and content. Know the PURPOSE for each section of your website, and ensure the content and how it is organized stays true.

  21. Web Design & Maintenance 101 Above all else, keep your website CURRENT in style and content. Know the PURPOSE for each section of your website, and ensure the content and how it is organized stays true. If you don’t have your own DOMAIN yet, start thinking about it. Make your site as easy to reach as possible.

  22. Web Design & Maintenance 101 Above all else, keep your website CURRENT in style and content. Know the PURPOSE for each section of your website, and ensure the content and how it is organized stays true. If you don’t have your own DOMAIN yet, start thinking about it. Make your site as easy to reach as possible. The HOME PAGE should have single click access to each important area of your site, and fast bypass links to what is important now.

  23. Web Design & Maintenance 101 Above all else, keep your website CURRENT in style and content. Know the PURPOSE for each section of your website, and ensure the content and how it is organized stays true. If you don’t have your own DOMAIN yet, start thinking about it. Make your site as easy to reach as possible. The HOME PAGE should have single click access to each important area of your site, and fast bypass links to what is important now. KNOW YOUR AUDIENCE! Think about why they are visiting your site, what they expect to get from it, and their level of knowledge – then plan accordingly.

  24. Web Design & Maintenance 101 A good site not only PROMOTES, it will become your primary source of COMMUNICATION between you, your members, and other visitors.

  25. Web Design & Maintenance 101 A good site not only PROMOTES, it will become your primary source of COMMUNICATION between you, your members, and other visitors. Beware of DISTRACTIONS such as dancing icons, Flash intros, automatically activated sound files that get in the way of what you really want to communicate.

  26. Web Design & Maintenance 101 A good site not only PROMOTES, it will become your primary source of COMMUNICATION between you, your members, and other visitors. Beware of DISTRACTIONS such as dancing icons, Flash intros, automatically activated sound files that get in the way of what you really want to communicate. Be careful what you post, especially about students. Create a MEDIA RELEASE form, incorporate it into your current forms, and require it for anyone under 18.

  27. Web Design & Maintenance 101 A good site not only PROMOTES, it will become your primary source of COMMUNICATION between you, your members, and other visitors. Beware of DISTRACTIONS such as dancing icons, Flash intros, automatically activated sound files that get in the way of what you really want to communicate. Be careful what you post, especially about students. Create a MEDIA RELEASE form, incorporate it into your current forms and require it for anyone under 18. If it can be mailed from your office, it can be posted on your site for less cost and MUCH LESS WORK.

  28. Web Design & Maintenance 101 A good site not only PROMOTES, it will become your primary source of COMMUNICATION between you, your members, and other visitors. Beware of DISTRACTIONS such as dancing icons, Flash intros, automatically activated sound files that get in the way of what you really want to communicate. Be careful what you post, especially about students. Create a MEDIA RELEASE form, incorporate it into your current forms and require it for anyone under 18. If it can be mailed from your office, it can be posted on your site for less cost and MUCH LESS WORK. PROMOTE your site with members every chance you get, until they realize the #1 answer is…

  29. IT’S ON THE WEBSITE!

  30. Making the most of e-mail 101… Use the DOMAIN NAME as a visible identity for key people in your association, letting everyone know who they are to you and who you are to them… Executive Directors State Officers – use offices (president07@njasc.org) if you do not want to use actual student names Office Staff Other KEY people (sponsorship@njasc.org) in your association

  31. Making the most of e-mail 101… STANDARD MAILBOXES are actual allocated spaces (usually 5-10 MB) on your server, from which users can send/receive e-mail using a client program… PRO – users can send from the address you set up for them, and not use their own personal accounts CON – takes server space, spam filtering entirely up to your server PRO – website administrator can monitor activity, adjust space and filtering as needed CON – may be more difficult to access for users, may have to provide settings to configure MS Outlook, etc.

  32. Making the most of e-mail 101… FORWARDERS are virtual accounts with no real mailbox or server space, messages are instantly redirected to another address on another server… PRO – does not take up server space, spam goes to and is filtered by the server you forward to. CON – since mail does not reside on your server you do not have the ability to monitor, screen, or filter. PRO – allows users to receive mail with their personal account instead of forcing them into a second account. CON – “send from” address would be personal e-mail unless webmail client allows otherwise (G-Mail does!)

  33. Distribution Lists The next step! What are the KEY GROUPS to whom you regularly send e-mail or need to distribute information to on a regular basis? Advisors Board of Trustees State Officers Camp/Conference Staff Conference delegations

  34. Distribution Lists The next step! What are the KEY GROUPS to whom you regularly send e-mail or need to distribute information to on a regular basis? Advisors advisors@njasc.org Board of Trustees trustees@njasc.org State Officers stateofficers07@njasc.org Camp/Conference Staff ltcstaff@njasc.org Conference delegations nationals@njasc.org lead@njasc.org

  35. Distribution Lists The next step! Mail delivery software that most server hosts have already in place for you to create and manage mail distribution lists will effectively… Make your life MUCH EASIER, with no more cut and paste from Excel for those long lists of addresses. PREVENT BLOCKING of your messages due to incoming or outgoing server restrictions regarding the number of addressees or spam-blocking rules. Enable FAST and EFFICIENT communication between you and various constituencies in your association.

  36. Distribution Lists The next step! An important issue that you will need to address is MODERATION. In other words, do you want… OPEN FORUM – where anyone inside or outside the list members can send messages to the list address. TWO WAY EXCHANGE – where only people who are members of the list can send messages to the list address. ONE WAY CHANNEL – where only a designated person (the administrator or moderator) or group of people can send to the list address.

  37. Distribution Lists The next step! An important issue that you will need to address is MODERATION. In other words, do you want… OPEN FORUM – where anyone inside or outside the list members can send messages to the list address. TWO WAY EXCHANGE – where only people who are members of the list can send messages to the list address. ONE WAY CHANNEL – where only a designated person (the administrator or moderator) or group of people can send to the list address.

  38. Distribution Lists The next step! An important issue that you will need to address is MODERATION. In other words, do you want… OPEN FORUM – where anyone inside or outside the list members can send messages to the list address. TWO WAY EXCHANGE – where only people who are members of the list can send messages to the list address. ONE WAY CHANNEL – where only a designated person (the administrator or moderator) or group of people can send to the list address.

  39. And with all that free time after you can eliminate mass mailings, just relax and…

  40. And with all that free time after you can eliminate mass mailings, just relax and… DO EVERYTHING ELSE AN EXECUTIVE DIRECTOR DOES!

  41. Get on board now for the 21st century… www.BrooklawnSA.org www.NJASC.org www.NASSCED.org If you want to talk or learn more about all this, please contact me:Lou MillerNew Jersey Association of Student Councilslmiller@njasc.org (609) 980-8741

  42. It’s time for the INTERNET and E-MAIL to become yourPrimary Tools of Communication!NASSCED 2007 – Minneapolis, MNLou Miller – New Jersey Association of Student Councilswww.NJASC.org

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