Marketing Channel Ranking Tool

1. Marketing Channel Ranking Tool Channel ScoringList the marketing channels that you would like to evauluate and rank them against the pre-selected criteria on a scale of 1-10 based on how strongly you agree/disagree. Brand Promotion Quality Lead Quality Cost/Event Alignment with Market Internal Purchase Conversion Total Channels Image Visibility Accountability Champion Responsibility Potential Production Delivery Cost Other Costs Costs Time Cost Weighting 20% 20% 15% 15% 15% 15% Website 9 8 8 7 8 9 $ 7,000 $ 1,000 $ 500 $ 8,500 e-Newsletter 4 3 8 8 9 7 $ 750 $ 500 $ 100 $ 1,350 Blog 5 4 3 2 3 4 $ 1,500 $ 500 $ 500 $ 2,500 PPC Ads 5 7 6 5 4 7 $ 1,000 $ 1,000 $ 5,000 $ 7,000 Webcasts 5 4 3 6 5 6 $ 2,000 $ 1,000 $ 250 $ 3,250 Press Releases 8 7 7 5 4 5 $ 150 $ 100 $ 250 $ 500 Promotional Emails 3 4 3 4 4 3 $ 1,000 $ 500 $ 100 $ 1,600 Direct Emails 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #1 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #2 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #3 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #4 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #5 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #6 0 0 0 0 0 0 $ - $ - $ - $ - Other Channel #7 0 0 0 0 0 0 $ - $ - $ - $ -

2. The Marketing Channel Ranking ToolCustomize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required. Brand Promotion Quality Lead Quality Cost/Event Weight Alignment Market Internal Purchase Conversion Production Selection Criteria with Image Visibility Accountability Champion Responsibility Potential Time Cost Delivery Cost Other Costs Weighting Scale 20% 20% 15% 15% 15% 15% 100% Ranking Criteria Definitions Alignment with Image This channel is aligned to corporate goals & objectives with regard to method of presentation. Market Visibility This channel improves visibility in the marketplace. Accountability This channel makes it easy to obtain an accurate count of impressions, ROI, or distribution. Internal Champion This channel reaches the internal champion and/or target audience. Purchase Responsibility This channel reaches people with purchase responsibility. Conversion Potential There is a high likelihood and/or predictable conversion rate using the specified channel. Production Time Cost What is the cost of time required to put this in play? What is the cost of production? Delivery Cost What are the costs associated with putting media piece through this channel? Other Costs Are there any other costs (non-internal) that are required for this channel? The Marketing Channel Ranking ToolCustomize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required. Brand Promotion Quality Lead Quality Cost/Event Weight Alignment Market Internal Purchase Conversion Production Selection Criteria with Image Visibility Accountability Champion Responsibility Potential Time Cost Delivery Cost Other Costs Weighting Scale 20% 20% 15% 15% 15% 15% 100% Ranking Criteria Definitions Alignment with Image This channel is aligned to corporate goals & objectives with regard to method of presentation. Market Visibility This channel improves visibility in the marketplace. Accountability This channel makes it easy to obtain an accurate count of impressions, ROI, or distribution. Internal Champion This channel reaches the internal champion and/or target audience. Purchase Responsibility This channel reaches people with purchase responsibility. Conversion Potential There is a high likelihood and/or predictable conversion rate using the specified channel. Production Time Cost What is the cost of time required to put this in play? What is the cost of production? Delivery Cost What are the costs associated with putting media piece through this channel? Other Costs Are there any other costs (non-internal) that are required for this channel?

3. RankingsSort by selecting all Channels, Overall Channel Score, Brand Promotion Quality, Lead Quality and Cost/Event. Click "Data" and "Sort" to select your preferred order. Channel Overall Channel Score Brand Promotion Quality Lead Quality Cost/Event Website 8.2 4.6 3.6 $8,500 e-Newsletter 6.2 2.6 3.6 $1,350 Blog 3.6 2.3 1.4 $2,500 PPC Ads 5.7 3.3 2.4 $7,000 Webcasts 4.8 2.3 2.6 $3,250 Press Releases 6.2 4.1 2.1 $500 Promotional Emails 3.5 1.9 1.7 $1,600 Direct Emails 0.0 0.0 0.0 $0 Other Channel #1 0.0 0.0 0.0 $0 Other Channel #2 0.0 0.0 0.0 $0 Other Channel #3 0.0 0.0 0.0 $0 Other Channel #4 0.0 0.0 0.0 $0 Other Channel #5 0.0 0.0 0.0 $0 Other Channel #6 0.0 0.0 0.0 $0 Other Channel #7 0.0 0.0 0.0 $0 RankingsSort by selecting all Channels, Overall Channel Score, Brand Promotion Quality, Lead Quality and Cost/Event. Click "Data" and "Sort" to select your preferred order. Channel Overall Channel Score Brand Promotion Quality Lead Quality Cost/Event Website 8.2 4.6 3.6 $8,500 e-Newsletter 6.2 2.6 3.6 $1,350 Blog 3.6 2.3 1.4 $2,500 PPC Ads 5.7 3.3 2.4 $7,000 Webcasts 4.8 2.3 2.6 $3,250 Press Releases 6.2 4.1 2.1 $500 Promotional Emails 3.5 1.9 1.7 $1,600 Direct Emails 0.0 0.0 0.0 $0 Other Channel #1 0.0 0.0 0.0 $0 Other Channel #2 0.0 0.0 0.0 $0 Other Channel #3 0.0 0.0 0.0 $0 Other Channel #4 0.0 0.0 0.0 $0 Other Channel #5 0.0 0.0 0.0 $0 Other Channel #6 0.0 0.0 0.0 $0 Other Channel #7 0.0 0.0 0.0 $0

4. High Wide Reach Top Priority e-Newsletter WebsiteLead Generation Quality Webcasts PPC Ads Bubble Size = Cost/Event Press Releases Promotional Emails Blog Least Effective Specialized ReachLow Low High Brand Promotion Quality High Wide Reach Top Priority e-Newsletter WebsiteLead Generation Quality Webcasts PPC Ads Bubble Size = Cost/Event Press Releases Promotional Emails Blog Least Effective Specialized ReachLow Low High Brand Promotion Quality