1 / 2

Website Program Strategy Scorecard

Get this template plus 350 other premium business tools & templates at www.demandmetric.com

demandmetric
Download Presentation

Website Program Strategy Scorecard

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Website Program Strategy Scorecard Website Program Strategy ScorecardObjective 1 - Increase Visibility OnlinePrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsSearch Engine Optimization Project # Unique Visitors 15,000 Unique Visitors/Month by Jan 2012LinkedIn Profiles # Employees with LinkedIn profiles 250 Employee Profiles by Oct 2012Thought Leadership Blog # Blog Postings 2 Postings/WeekObjective 2 - Improve Customer Web ExperiencePrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsUpdate Look & Feel Customer/Employee Surveys 20 Surveys Completed by Feb 2012Test Drive Video Launch Date Launch by Oct 2012Redesign Layout Average Time on Site Increase average visit to 2.5 Minutes by Jan 2012Objective 3 - Optimize Web ContentPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsContent Analysis Top Pages (views/month) Revamp top 5 pages by Jul 2012Intranet Project Intranet Re-launch Date Launch Mar 2013Landing Page Optimization Bounce Rate Reduce Bounce Rate to below 50% by Nov 2012Objective 4 - Create New Lead Generation Channel

  2. Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsOnline Catalogue Page views 2,500 page views/month on catalogue URLsResources Library (case studies, whitepapers, webcasts) # Leads Generated 50 leads/month from web channel by Jun 2012 Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsOnline Catalogue Page views 2,500 page views/month on catalogue URLsResources Library (case studies, whitepapers, webcasts) # Leads Generated 50 leads/month from web channel by Jun 2012

More Related