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Welcome to the 12 th Technotreat

Welcome to the 12 th Technotreat. Thanks to all sponsors, participants & especially Eileen Kramer – without whom I shudder to think John Luff – Dictator of Demos HPA Board, TR Committee, Staff

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Welcome to the 12 th Technotreat

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  1. Welcome to the 12th Technotreat • Thanks to all sponsors, participants & especially • Eileen Kramer– without whom I shudder to think • John Luff – Dictator of Demos • HPA Board, TR Committee, Staff • Peter Fannon, Laurin Herr, Jim Houston, Glenn Kennel, Thomas MacCalla, Peter Putman, Stephen Stough, Charles Swartz, and Peter Symes Mark Schubin, HPA Technology Retreat, 2006 February 22

  2. The Basics • The schedule rules – my watch is official • Power in first two rows; wireless free: STSN_conf • Two non-concurrent demo sessions • tonight (with drinks) and Friday afternoon • other times by mutual agreement • Sign-up for tomorrow night’s game • players, spectators, bus riders must sign up • Door prize Friday afternoon – be there! • Quizzes – all are eligible, place entries in bowl by session end with your name & quiz number – fabulous prizes! • Speakers: Give your presentation to Eileen for posting Mark Schubin, HPA Technology Retreat, 2006 February 22

  3. The Technology Year in Review • Highlights: • The new HD continuum: • V-rez: 480 (display, 540 imager) to 2160 • H-rez: 640 (display, 960 imager) to 5760 • Aspect ratio: 1.25:1 to 2.4:1 (displays) • The new financial environment: • HDTV camcorder list price <$800 • 1 GB card <$50 (less with rebates) • $2 downloads are a business Mark Schubin, HPA Technology Retreat, 2006 February 22

  4. Acquisition - I • Audio: • Pin-Mic • Animation: • Hello Stage w/lip sync - $20 • Mounts: • P+S Skater, Manfrotto Fig-Rig, Steadi Merlin Mark Schubin, HPA Technology Retreat, 2006 February 22

  5. Acquistion - II • Mounts, continued: • oconnor “HD” series • Lighting: • Lowel Ego “digital” • Lenses: • Vision Imaging III Digital Parallax Scanner • Cameras: • $29.99 320x240 (QVGA) PDT at CVS • 1.4-inch viewfinder, “not up to VHS” Mark Schubin, HPA Technology Retreat, 2006 February 22

  6. Acquisition - III • Cameras, continued: • >30,000 HDV camcorders by March 2005 • Sanyo Xacti HD1 camcorder $799.99 MSRP • AVC codec (>41 minutes/ 2GB) • 1280 x 720p, 1/3-inch • SD card recording • Red – 4520 x 2540, S35-size, Oakley $ • Kinetta “concurrent photon amplification” • Some trend away from 2/3-inch • 1/3-inch HD camcorders, S35 D-cinematography Mark Schubin, HPA Technology Retreat, 2006 February 22

  7. Storage • Media: • First time in 50 years no new VTR format • Disks – optical & magnetic • Flash – <$50/GB • Non-proprietary - Infinity: • Iomega Rev Pro, CompactFlash • Holographic to 3.9 TB/disk • Consumers: • DVD: • recorders <$100 (<$70 after rebate) • blanks <$0.25, movies <$4 • Blu-ray/HD DVD: 7 million non-HDCP HDTVs • All-channel recorders in Japan & UK NME red laser 40 GB/disk Mark Schubin, HPA Technology Retreat, 2006 February 22

  8. Audio consoles: Avid Venue & Studer Vista pass audio during crash Compression: HE-AAC 5.1 48 kbps JPEG2000 production Beyond AVC and VC-1 in progress MPEG-2 lives! HDV, XDCAM HD Sony Pictures HD Blu-ray disks Digigami says MPEG-2 superior at those rates 720/60p in 1.6 Mpbs Zaxel lossless 2.7:1 Processing Mark Schubin, HPA Technology Retreat, 2006 February 22

  9. 1950-vintage TK-31 camera Mark Schubin, HPA Technology Retreat, 2006 February 22

  10. Distribution • 10 Gb Ethernet • Avid DNxchange: HD on SDI • Digital Terrestrial TV • Analog cutoff 2009 Feb 17 • clerical error may send back • 51st anniversary of TV’s saint • No 5th-generation LG STBs yet • Video-on-Demand moves to the Internet • Mobile TV begins in earnest (4 systems) • QVGA (320 x 240) considered “higher quality” RCA 27F634T 27-inch non-HDTV $459 MSRP Mark Schubin, HPA Technology Retreat, 2006 February 22

  11. Relative Visual Sizes movie theater screen 60-inch 16:9 TV @ 9 feet 27-inch TV @ 9 feet 1.4-inch TV @ 18 inches 2.5-inch TV @ 18 inches Mark Schubin, HPA Technology Retreat, 2006 February 22

  12. Repurposing Is an Issue • “24: Conspiracy” • One minute long • Non-union • 70% close-ups • Extra-large bullet holes • Double the blood • Louder effects • $1 x 1% of U.S. mobile subs = $2 million Mark Schubin, HPA Technology Retreat, 2006 February 22

  13. Presentation • Mobile products as severs • e.g., Icuity • Hide the TV • Reversica Gyre 6300 • Philips Miravision • OLED? SED? • And what is HDTV? Mark Schubin, HPA Technology Retreat, 2006 February 22

  14. HDTV 5:4 5:3 4:3 KLV-S19A10 1280 x 768 MFM-HT95 1280 x 1024 KV-32HS420 KD-SR60XBR1 1920 x 1080 VPL-HS51 1280 x 720 KDL-40XBR1 1366 x 768 KDE-42XS955 1024 x 1024 not counting SD and “analog” sets Mark Schubin, HPA Technology Retreat, 2006 February 22

  15. “HDTV Televisions” “I’m looking for an HDTV compatible TV” All “HDTV” All 4:3 14DLV75 640 x 480 27F634T “SDTV Digital Stereo TV” 15MF605T CT-27HL15 TX-R2765 Mark Schubin, HPA Technology Retreat, 2006 February 22

  16. And Don’t Forget the Rest 70% of 2005 TV sales to U.S. dealers were non-HD, non-widescreen 220 x 176 2.2-inch 5:4 262k color 320 x 240 2.5-inch 4:3 65k color Original 30-foot Jumbotron at Tampa Stadium 240 x 192 Mark Schubin, HPA Technology Retreat, 2006 February 22

  17. January 1 • U.S. TV households 110.2 M – 98% N • VCR (not including combos) – 90% C • DVD (not including computers) – 82% C • Stereo Sound (in TVs only) – 76% C • Cable – 65% (September) A • Home theater sound system – 36% C • Satellite – 31% C • B&W TV – 29% C • Projection – 23% C • LCD – 22% C • HDTV displays – 17%* C • Widescreen – 14% C • DVR – 11% C • DTT reception circuitry (TV & STB, used or not) – 8% C • HD cable – 3.4% K • HD satellite – 1.6% K A – NCTA C – CEA K – Kagan N – Nielsen *7-12 of the 17 have no HDCP Mark Schubin, HPA Technology Retreat, 2006 February 22

  18. Cameron Diaz Looks Fine on HDTV See any horrible “pockmarks”? At 300 dpi, a magazine cover has far more detail than does HDTV Questions? Mark Schubin, HPA Technology Retreat, 2006 February 22

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