Business and Professional Communication: Keys for Workplace Excellence

1. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence

2. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Chapter Objectives • Discuss the importance of professional excellence in public speaking • Identify presenting opportunities • Define the purpose of a presentation • Design an informative speech • Design a persuasive speech

3. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Presenting with Excellence • Product presentations, running meetings, and other forms of oral presentations reveal something about you as a professional. • Presentations serve as a tool to motivate employees and communicate effectively about goals in the workplace • Presentation excellence must be present in order to achieve professional excellence.

4. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence

5. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Types of Presentations • Formal Presentations • occur in a traditional speaking setting, such as presenting a sales report at a district meeting • Opportunity Presentations • occur in a less traditional speaking setting, such as during a huddle or at the start of a meeting

6. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Speaking Purpose • General Purpose • To inform • To persuade • Specific Purpose • Declarative sentence telling the audience what you want them to understand or believe by the end of your presentation.

7. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Aristotle • Ethos • establishing your credibility as a presenter and the credibility of your information. • Logos • structuring your presentation into a logical sequence. • Pathos • utilizing emotional appeal is an effective persuasive technique

8. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Speaking to Inform • Make sure the purpose is to inform • Keep your personal opinions and emotions out of informative presentations. • Develop a specific purpose and analyze the audience. • Make sure your presentation fits with the audience’s knowledge of the topic.

9. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence

10. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Speaking to Persuade • Types of Reasoning • Inductive reasoning • Causal reasoning • Deductive reasoning • Analogical reasoning • Cognitive dissonance

11. Business and Professional Communication: Keys for Workplace Excellence Chapter 9: Informing and Persuading with Professional Excellence Speaking to Persuade • Make sure entire speech is persuasive. • Support your stance with logical appeal and credible evidence. • Assess the target audience to find out who you are actually trying to persuade.