1 / 5

OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING

OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING. 2.02 Interpret travel, tourism and recreation industry trends. General Trends in the Travel and Tourism Industry. Safety and security are of major concern. Family travel continues to be important.

duncan
Download Presentation

OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING 2.02 Interpret travel, tourism and recreation industry trends.

  2. General Trends in the Travel and Tourism Industry • Safety and security are of major concern. • Family travel continues to be important. • There is increasing awareness of the influences of world culture and the resulting diversity. • The impact of global economic change on national economies is increasing. • Baby Boomer generation continues to dominate.

  3. General Trends in the Travel and Tourism Industry (cont.) • Increased interest in sporting events results in travel. • Package tours continue to be popular. • There is a shift from mass marketing to niche marketing. • There is continued concern for environmental and cultural aspects of tourism.

  4. General Trends in the Travel and Tourism Industry (cont.) • There is need for support of tourism development from all levels of government. • Tourism development is one of NC’s top priorities.

  5. Technology Trends in the Travel Industry • Communications and information technology • Transportation • Recreation equipment • Outer space tourism • Space hotel • Inner space—deep ocean exploration

More Related