THE 2013 SUNBELT EXPO MOBILE APP

1. Brought to you by: Platinum Sponsor THE 2013 SUNBELT EXPO MOBILE APP

2. WHAT IS THE SUNBELT EXPO MOBILE APP? • The Sunbelt Expo App is a highly visible method of putting information about North American’s Premier Farm® Show into the hands of your customers. It provides multiple links for visitors to contact exhibitors and receive notifications. Content that pertains to the Sunbelt Expo is available on this Interactive tool for all visitors to use before, during and after the show. A great tool to integrate your message, communicate and IMPRESS! • Sunbelt Expo App Includes: • Rotating banner ads that link to full-screen ads • Custom text alerts to grab attendees’ attention • Exhibitor calendar where attendees can schedule appointments to visit your booth • Downloadable videos and PDF’s for your exhibitor profile • Detailed metrics outlining how users interact with your content • Daily alerts and breaking news before, during and after the show • Interactive floor maps (linked) • Seminar schedules • Social media interaction

3. USING THE SUNBELT EXPO APP…4 EASY STEPS • STEP 2 – Before the Expo • Visitors are able to use the mobile app anytime or anyplace to view: • Schedules • Speakers • Exhibitors • Show-ground maps • Twitter feeds • STEP 1 – Download App • Sunbelt Expo potential visitors are notified of the App via: • Print ads in DFP and SEFP • Links in DFP and SEFP e-newsletters • Emails from DFP, SEFP and Penton Ag to our exclusive opt-in grower audience • Ads on the DFP, SEFP and Sunbelt Expo website

4. USING THE SUNBELT EXPO APP…4 EASY STEPS • STEP 3 – During the Expo • Attendees use the mobile app to: • Locate booths – search for companies • Find Sessions – read about speakers • Receive daily show news and announcements • E-mail or call exhibitors • Plan the day – schedule events • Receive LIVE alerts from app sponsors • STEP 4 – After the Expo • Attendees: • Obtain contact information for speakers, sponsors and exhibitors with instant links to websites • Download brochures/videos • Receive Expo related news updates • Sponsors: • Receive detailed metrics on how users interact with your content

5. Sponsorship Benefits • Your innovative leadership will be demonstrated • Measured effectiveness - metricsthat demonstrate • customer involvement • Farm Press multi-media promotions deliver high-tech • exposure • Extended visibility and promotion • Visitors are compelled to visit your booth and website • Enhances current communications and promotions

6. Platinum Sponsor Marketing Support • Free full page, 4/c ad in the official Sunbelt Ag Expo program • Your logo in all app ads on SEFP, DFP and Sunbelt Expo: • Print * Website * Daily e-newsletters • Your custom text alerts are pushed through the app (2x/day) • Three (3) videos posted on your exhibitor profile $7,500 net PLATINUM MARKETING ON THE SUNBELT EXPO APP Your logo on the Welcome Screen appears each time App is opened Banner Adlinks to your website Logo on the “Map Page” Exhibitor Page Enhancement with your logo, PDFs, brochures, videos etc. LOGO BANNER AD Banner Ad LOGO LOGO

7. Gold Sponsor Marketing Support • 25% discount on ad in official Show program (1/2pg, 4/c min) • Your logo in all app ads on SEFP, DFP and Sunbelt Expo: • Print * Website * Daily e-newsletters • Your custom text alerts are pushed through the app (1x/day) • Two (2) videos posted to you exhibitor profile $4,000 net GOLD MARKETING ON THE SUNBELT EXPO APP Exhibitor Page Enhancement with your logo, PDFs, brochures, videos, etc. Banner Adon Dashboard links to your website. BANNER AD LOGO Banner Ad

8. Silver Sponsor Marketing Support • Your logo in all app ads on SEFP, DFP and Sunbelt Expo: • Print * Website * Daily e-newsletters • Your custom text alert is pushed through the app (1x) • One (1) video posted on your exhibitor profile • Exhibitor profile – ability to set appointments with attendees $1,500 net Silver Marketing on the App Exhibitor Page Enhancement with your logo, PDFs, brochures, video etc. LOGO

9. Bronze Sponsor $750 net MARKETING ON SUNBELT EXPO APP Exhibitor Page Enhancement with your logo, PDFs, brochures, etc LOGO

10. App Sponsorship Features

11. 2012 Sunbelt App Metrics Total Downloads: 9,206 Web: 5,290 Apple: 991 Blackberry: 2,318 Android: 607 140 Sponsor Banner Ad clicks 12,126 Clicks on Exhibitors Tab 1,468 Exhibitors were Mapped 2,136 Exhibitors were Bookmarked 5,531 Visits to the Maps Tab 1,742 My Schedule Tab opened 924 Events added to My Schedule 1,947 Events List opened 895 Speaker Bio views 447 Visits to Twitter section 36.9 Average time reading Twitter Live ad

12. SUNBELT EXPO 2013 APP SPONSORSHIP ORDER 1. SPONSOR NAME: ___________________________________ 2. Check the box that applies: Platinum Sponsor: $ 7,500 net Gold Sponsor:$ 4,000 net  Silver Sponsor: $ 1,500 net Bronze Sponsor:$ 750 net • 3. BILLING INFORMATION (please check company or agency) • Company  Agency • Contact Name: __________________________________________________ • Contact Title: __________________________________________________ • Company or Agency Name: ________________________________________ • Address: __________________________________________________________ • City: _____________________________ State/Zip: ________________________ • Phone: ________________________________ Fax: ________________________ • E-mail:________________________________________________________ • Signature: ______________________________________________________ • Date: ______________________ • Email or Fax Completed Order Form to your Farm Press sales rep or : • Debbie Gibbs dgibbs@farmpress.comph 229-386-8591 fax 913-514-9032