Ebooks2go Self-Publishing Guide

1. YOUR PERSONAL SELF-PUBLISHING GUIDE

2. TABLE OF CONTENTS TABLE OF CONTENTS Page 1- Cover Page 2- Table of Contents Page 3- New to Self-Publishing? Page 4- How to Get Started Page 5 & 6- The Difference Between Print and eBooks Page 7- Why Publish an eBook? Page 8- eBook Formats Page 9- eBook Apps & ISBNs Page 10- eBook Distribution Page 11- eBook Distribution Partners Page 12 & 13- How Royalties are Calculated Page 14- Publishing with eBooks2go Page 15- Contact Information 2

3. N o t t o w o r r y, o u r h a n d y g u i d e w i l l e q u i p y o u w i t h a l l o f t h e b a s i c s t o g e t y o u s t a r t e d . S e l f - p u b l i s h i n g i s o n e o f t h e m o s t p o p u l a r a n d r a p i d l y g r o w i n g f a c t i o n s o f t h e p u b l i s h i n g i n d u s t r y. S e l f - p u b l i s h i n g g i v e s t h e a u t h o r c o m p l e t e c o n t r o l o f t h e i r w o r k , o v e r s e e i n g t h e e n t i r e c r e a t i v e a n d t e c h n i c a l a s p e c t s c r e a t i v e a n d t e c h n i c a l a s p e c t s o f b o o k m a k i n g t o d i s t r i b u t i o n a n d s e l l i n g W h i l e s e l f - p u b l i s h e d a u t h o r s b e a r t h e c o s t o f c r e a t i n g t h e i r w o r k s , t h e y a l s o h a v e t h e a d v a n t a g e a n d p o w e r t o p r i c e , m a r k e t , a n d d i s t r i b u t e t h e i r b o o k . T h e r e r e m a n y r e a s o n s t o c o n s i d e r s e l f - p u b l i s h i n g :

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5. The deference between print and eBooks An eBook is quite simply a book in an electronic format. It can be read on an eReader – either on your computer with eReading software, or specific devices like the Amazon Kindle, the iPad, the Nook by Barnes & Noble, or the Sony Reader. eBooks definitely look similar to print books. Headings, paragraphs and even lists typically look and work like they do in print. Some advanced formatting features such as hyperlinks on say, footnotes, and images that are scalable in propor- tion to the eReader’s screen size are possible in eBook formats. To understand the differences between print and electronic book formatting, here’s a basic guideline: while formatting possibilities in print are technically limitless, once the final product - the physical book - is format- ted for print, making changes to the content or the layout of the book is a painstaking process. ePublishing is different in the sense that it keeps the content and presentation of your book separate. This means that features like fonts and page size can be altered as and when your book is being read on any eReader device, even after your book has been formatted. 5

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7. Why publish an eBook? Here are a couple of reasons why you should choose to publish an eBook: 1) Reach wider audiences. Sales data is proving that eBook demand is only going to increase. According to industry experts, the adult eReader user base in the US alone is poised to grow at double-digit percentages this year and the next. Also, the Online Publishers Association (OPA) has found that tablets encouraged book purchases. As eMarketer reported, in March 2012, 35% of US tablet owners purchased ebooks on their devic- es—more than the number who bought movies or TV shows, purchased maga- zine or newspaper subscriptions, or bought single copies of magazines, according to OPA. As more and more consumers acquire tablets and other eReading devices, it will only be beneficial for you to have your book in eBook formats. 2) eBooks are not only practical and profitable, they are economical too. You choose the price you want to sell your book at. You make more royalty with us as compared to some of the other bigger ePublishing service providers in the market. And you don’t have to worry about how many “copies” to run a print of, how much “shipping” your book to readers would cost you, or the painstaking regimen involved in re-printing your book. 5 7

8. What exactly are ePub and Mobi eBook formats? ePub and Mobi formats are compatible with eReader devices and enable them to properly display an eBook file. While ePub is com- monly used by the iPad, Nook and other eReaders, Mobi is exclu- sive to the Amazon Kindle. What’s an Enhanced eBook? An enhanced eBook comes with audio and video integration, “read along” fea- ture, internal/ external linking, interactive page navigation, pop-up graphics & 3D images, and last but not the least, animation. An enhanced eBook essentially move the reader from “reading” to “experienc- ing.” It is engaging, captivating because it interacts with the reader, making learning and understanding easier and more fun than a plain eBook. The ideal markets for enhanced eBooks are: • Cookbooks • Travel Books • Maintenance Manuals • Text Books • D-I-Y Books • Children’s Books • Training Manuals We have a team of talented and dedicated designers, software experts, artists and content developers who will work closely with you to transform your ideas into exquisite enhanced eBook products. 8

9. What are eBook Apps? An eBook App is a customized, multimedia-rich interactive content product for a smartphone or tablet. Some of the features of an eBook App are: • Dictionary, text search and book marking • Internal and external linking • Gaming Functionality • Email and voice memo • Social media • Font settings and text highlighting • Full color audio/ video Our skilled architects will build a cost-effective App for your eBook using prebuilt templates and this would be ideal for Travel Guides, Product Catalogs, Service Manuals, Annual Reports, Textbooks, and Children’s Books. What is an ISBN? ISBN or International Standard Book Number, is a unique identification code for books and related products the world over. The present day ISBN has 13 digits and is embedded with five distinct identi- ties. ISBNs are assigned by over 160 ISBN agencies spread across the world. Each agency is responsible for assigning numbers within a country or over a particular geographic area. Traditional book and eBook publishers, audio and video producers, software developers and those associated with any other publishing services solicit ISBNs. 9

10. ISBNs are also assigned for backlisting or forthcoming titles. And books of every order, be it hardcover, paperback, eBook, audio or video are required to have separate ISBNs. It must also be noted that revised versions and editions call for new ISBNs. ISBNs are sold in blocks of 10 or 100 by agencies and are acquired by publishers depending on their future needs. It typically takes about 2 weeks to process non-priority ISBN applications. There is also priority processing (48 hours) and express processing (24 hours) from the time of receipt of application. There is a standard service fee for all ISBN applications, and express and priority processing do warrant higher fees. The benefit of having an ISBN is that it is compatible with bar code readers. Allocating ISBNs is part of the standard publishing packages at eBooks2go. What is eBook distribution? eBook distribution involves submitting your eBook and its title data (author, publisher, price, related information) to major online retailers of eBooks, such as Amazon.com, Apple’s iBookstore, BarnesAndNoble.com, many more. You can handle the distribution yourself or have us take the responsibility for your eBook. We have distribution agreements with most of the large eBook retailers such as Amazon, B& N, Apple, Sony eReader Store, Kobo, Google Play and Overdrive. We are constantly fostering relationships with new eRetail channels to expand distribution services for our authors. and 10

11. We have our own online eBook store www.ebooks2go.com to serve our authors and publishers. We charge only 10% of the list price to provide this service. We consolidate all the sales from all the eRetail stores and report the earnings every month. The sales reports typically go out every month and cover the sales statistics for 60 days. For example, the sales report for July will be made available to authors/ publishers in September. The money is transferred to authors/ publishers on a monthly basis, a week after the sales report is sent out. Our Distribution Partners For a full list visit our website 11

12. How are royalties calculated? Amazon For eBooks priced between $2.99 and $9.99 - 70% for sales in Andorra, Austria, Belgium, Canada, France, Great Britain, Guernsey, Germany, Italy, Isle of Man, Jersey, Liechtenstein, Luxembourg, Monaco, San Marino, Switzerland, Spain and the United States (minus a delivery fee determined by Amazon based on the size of your book) - 35% of sales in all other countries. - For eBooks priced below $2.99 and above $9.99 If you price your book higher or lower than that suggested range, you keep 35% of all sales in all countries. B&N Author/ Publisher will set a List Price for each eBook between $0.99 and $199.99. Author / Publisher will be paid a royalty off the List Price according to the following terms: - For eBooks with a List Price at or between $2.99 and $9.99 65% of the List Price - For eBooks with a List Price at or below $2.98 or at or greater than $10.00 (but not more than $199.99 and not less than $0.99) 40% of the List Price Apple Apple doesn’t have the same restrictions as Amazon or Barnes & Noble. Irrespective of the Sale price of the book or the Territory, Apple keeps 30 percent and pays the author/ publisher 70 percent. 12

13. Kobo Kobo is very similar to Apple. Kobo keeps 30 percent and pays 70 percent irrespective of the sales price or the territory. eBooks2go The eBooks2go store keeps 30 percent and pays 70 percent of the sale price as royalty to the author/ publisher is you use our online store. - For managing distribution, upload and royalty payments on other platforms, eBooks2go keeps 10 percent of the list price of the book as service charges. 13

14. Publishing with eBooks2go Hopefully, you now have a better idea of what self-publishing exactly means. You have your options – Print On Demand (paperbook) versus eBook (simple, enhanced or app formats). There are numerous publishers out there to help and assist you and you are the decision maker, no doubt. But here are some reasons why you should choose ebooks2go: - We are a one-stop shop for your self-publishing needs We will create a print version of your book – as many copies as you’d like, as well as an eBook. We will distribute your eBook to the major retail channels, we’ll even help you sell better with great marketing and social media packages customized for your requirements and last but not the least, we’ll even sell your eBook on our exclusive online store, www.ebooks2go.com - We can create your eBook in any format you’d like We can make a simple eBook with text and upto 10 pictures, OR an enhanced eBook with audio/ video integration, read-along feature, internal/ external linking, interactive page navigation, pop-up graphics & 3D images, and animation, OR an eBook App with multimedia-rich interactive content featuring dictionary, text-search and bookmarking, gaming functionality, email and voice memo, etc., for smart phones and tablets. We also cover ePub and Mobi formats depending on your requirements. - We offer the most competitive rates in the industry We have a variety of self-publishing packages to suit your needs and wallet, starting at just $99 – NO hidden costs. Our specialists will be glad to assist you anytime you want. We can even customize a package for you according to your budget. 14

15. Call or write to us now! We are available on the phone, email, live chat and on all the popular social media sites. Our publishing specialists are standing by to assist you. Your bestseller is just a click away! eBooks2go 1111 N Plaza Drive Suite 300 Schaumburg IL 60193 Website www.ebooks2go.net www.ebooks2go.com Phone 1.847.598.1150, 1.888.766.1144 Email info@ebooks2go.net Social Media Facebook- www.facebook.com/e- books2go Twitter- www.twitter.com/ebooks2go 15