Opening Title Sequences

1. Opening Title Sequences By Ellis

2. Spectre

3. Synopsis A cryptic message from the past leads James Bond (Daniel Craig) to Mexico City and Rome, where he meets the beautiful widow (Monica Bellucci) of an infamous criminal. After infiltrating a secret meeting, 007 uncovers the existence of the sinister organization Spectre. Needing the help of the daughter of an old nemesis, he embarks on a mission to find her. As Bond ventures toward the heart of Spectre, he discovers a chilling connection between himself and the enemy (Christoph Waltz) he seeks.

4. What genre is the film and how does the audience know? Spectre genres: • Action • Spy • Adventure • Thriller • Crime film Movies in the action genre are fast-paced and include a lot of action like fight scenes, chase scenes, and slow-motion shots. For example, in Spectre when Bond and Madeleine are on the train and a member of Spectre attacks them and James Bond ends up tying a rope around the enemy’s neck, then the man ends up shooting out the open door of the train. During this scene there’s a lot of fighting and fast-paced actions. There are more examples like this throughout the film, so therefore the audience know that Spectre is an action film. They also know that it’s a spy-thriller film because Bond has been assigned a job to bring down Spectre and there’s the use of guns, bombs and other types of weapons that are typically used in a spy, crime, thriller, action and adventure film.

5. What is the tone of the film and how do we know this? There are a number of tones in the film but the main ones are romantic, threatening and on-edge/anxious. We know that romance is a tone because there are a number of scenes where Bond and Madeleine kiss, make out etc. also, threatening is another popular tone in Spectre. For example, when Ernst Stavro Blofeld tortures and threatens James Bond. This shows the threatening tone because Blofeld is questioning James Bond and if Bond refuses to answer, he will inject a needle into his neck. Finally, throughout the film the audience are on the edge of their seats because there a many scenes where the audience don’t know if Bond will get away or survive.

6. Opening Title Sequence of Spectre • ‘Writing’s on the wall’ performed by Sam Smith is playing in the background • It’s a formula we’ve come to enjoy, and one unlike any other in title design: the women, the weapons, and Bond, tangled among it all. For the opening of Spectre, the 24th film in the series, Bond title design stalwart Daniel Kleinman, studio Rattling Stick, and the visual effects team at Framestore assemble a powerful mix of imagery to reintroduce the British super spy and his foe du jour. Flesh, flames, and those sticky, reaching tentacles call back to previous Craig-era 007 adventures with fleeting glimpses of old allies and adversaries. The combination, though familiar in its routine, is executed flawlessly. Coupled with Smith’s driving and impassioned theme, the sequence is easily one of 2015’s strongest as well as a standout entry in the Bond stable.

7. Charlie and the Chocolate Factory

8. Synopsis A sweet boy from a poor family dreams of finding one of five golden tickets hidden inside chocolate bar wrappers which will admit him to the eccentric and reclusive Willy Wonka's magical factory. One after another, tickets are discovered by ghastly children - but will the lad find the last remaining one and have all his dreams come true?

9. What genre is the film and how does the audience know? Charlie and the Chocolate Factory genres: • Novel • Children’s literature • Fairy Tale • Fantasy Fiction The audience know that these are the genres of Charlie and the Chocolate Factory because it’s not scary so it’s perfect for young children. The story was written by Roald Dahl, who was a children’s book author. It’s fictional because a chocolate factory like the one in the film doesn’t exist in real life because it would be impossible.

10. What is the tone of the film and how do we know this? Tones - Marveling, Excited, Exuberant; Sad, Sympathetic On practically every page, a character marvels at an amazing site, or expresses excitement for something to come. As Charlie walks by the chocolate factory on his way to and from school, the narrator exclaims, "Oh, how he loved that smell!" When we first meet Willy Wonka, we get another exuberant declaration: "And what an extraordinary little man he was!". Can you blame our characters for being so excited? The chocolate factory sounds like a pretty spectacular place. The only times those exclamation points disappear are when the book tells us of Charlie's poverty and hunger. Here, the tone turns sad and sympathetic. We learn that "life was extremely uncomfortable" for the Bucket family, and that "Charlie felt it worst of all." When Mr. Bucket loses his job and the family has less food, face became frighteningly white and pinched. It seemed doubtful whether he could go on much longer like this without becoming dangerously ill". Yikes. We can't help but feel sorry for the boy, and because we're nice people, we sympathize with his situation. The tone definitely helps us do that. Dahl of course makes up for all this sadness with the ultimate happy ending. Charlie's tone is nothing but excited when he cries to his family, "Oh, you just wait and see!"

11. Opening Title Sequence of Charlie and the Chocolate Factory • For the opening title sequence of Charlie and the Chocolate Factory, the title sequence was by Asylum. • The main title sequence was designed by Robert Dawson. • The music was produced and written by Danny Elfman.

12. Annotations of the opening sequence of Charlie and the Chocolate Factory • Fade in from dark clouds to show Warner Brothers logo- gold represents wealth and importance. Metallic looking- looks like gate material, signifies the gateway to the film. • Music starts- firstly just with one instrument, then becomes more synthesised, very 'twangy' and high. Has a more sinister and tense layer to it though- representing that the film has more to it than what meets the eye and makes it intriguing. • Next logo comes into focus as if you are travelling forward and they are coming towards you- gives the audience a sense of seeing from their point of view and makes them part of the film. • Flakes of snow fly towards the camera- giving the audience the sense of being there flying through the sky, which makes them involved with the 'journey' they are being taken on in the opening credits. • Warner Bros repeated- makes the audience see the importance of it. • Music picks up- faster, more instruments; builds tension and apprehension, waiting to see what happens. • Factory pipe comes into view- relating to the title. Although it is a chocolate factory, from the outside it looks very sinister and scary, which echoes the darker meaning behind the film which is common in Tim Burton's work. • Name of director introduced, Tim Burton- very well known for his stylistic choices. • Johnny Depp is the first actor to be introduced- well known, important, gets the audience's attention. • Audience is taken to a birds-eye view of the factory pipe. The opening sequence is shot as a point of view shot so the audience feels as though they are being taken on this journey. Overall very dark surroundings- cloudy, dusk, representing darker themes to the film, not going to be what you'd expect. • Down the pipe you are taken into a pool of swirling chocolate - adds a more euphoric tone to the opening. This represents the happiness chocolate can bring and it's significance in the film. Also relates to the release of endorphins from chocolate. Music heightens- some sort of singing involved- makes the audience question what it is and adds to the apprehension.

13. Annotations Pt 2 • Film title appears in the chocolate- same gold writing which stands out against the brown swirling chocolate. The chocolate appeals to the senses- makes you want to eat it and so you relate to the film. Johnny Depp is the only actor to be shown before the title of the film is shown. • Smooth point of view shot then continues to the chocolate bar making process. The way it is shot relates to the smoothness of chocolate and makes the opening seamless and interesting. • Reference to the book it came from- very well known book, gives the film intertextuality and people may already know the storyline of it and have connections with it. • Still very dimly lit- creates a sense of mystery about the film and makes the audience wonder what might happen- draws them in. • List of actors names continue- coming towards the shot. Gold writing is continued throughout. Characters in order of importance in the film- recognisable names, some associated with Tim Burton films- Freddie Highmore, Helena Bonham Carter. • Continuing of the chocolate making process makes the audience feel as though they are being let in on a secret- seeing behind the scenes. This could relate to one of the central characters having a secret that will unravel throughout the film; Willy Wonka's father. • Having everything moving towards the camera in a point of view shot makes the opening very fast paced and interesting- which sets the audience up for the quirkiness of the rest of the film. • Deep Roy is singled out at the end which shows that he is a very important character and makes the audience notice him (he plays the oompa-loompas, so is vital to the story). • The noises of the machinery in the factory are used to set the scene and make the audience feel like they are in a real chocolate factory. They fit in tune with the music, which is continuing at a fast pace and getting louder. • The music goes to a new level, with more twangy and high pitched tones being added- this builds on the apprehension and makes the audience wait for something to happen.

14. Annotations Pt 3 • Through use of birds eye view the audience is taken to see the chocolate spiralling down, which is in some ways mesmorising and hypnotising. The opening sequence is computer generated and gives a sort of waxy feel to the objects of it, which could relate to people not always being what they seem- like wax works. • The balloons make give the opening a calming and dream-like feel, which contrasts the tense music. • You see one chocolate bar placed on a wrapper and nothing done to it, then the next has a hand, covered in a purple glove with a red jacket sleeve place a golden ticket on it. The purple, red and gold are all very regal colours so it makes the person that placed the golden ticket there look very important- although the audience do not yet know who it is. By leaving these questions unanswered, it makes the audience want to carry on watching the film to find out what happens. • 5 Golden Tickets in total are placed on the chocolate bars and as they are being placed the music changes, it becomes less tense and shows the audience that the opening credits and the music have been building up to this moment- which makes them wonder what the tickets are for and why they are so important. • Through the hand tapping the last Golden Ticket it draws even more attention to it, and makes the audience think there is something special about the last ticket- more special than the rest. • The music then picks up again as the chocolate bars are wrapped with claw like machinery, which increases the anticipation once again. • Here the name of the chocolate bar company is introduced, which is very well known from Roald Dahl's book, so the audience will be able to pick up on this. The red wrapper represents a love for chocolate but also a danger- which shows the audience that there might be more sinister storylines to come. The font is very extravagant and curly, which could relate to the personality of 'Wonka'. • The stickers being placed on the boxes show that Wonka is a worldwide company and gives it credibility- which makes the audience interested in it.

15. Annotations Pt 4 • The first shot of the chocolate factory is a low angle shot which makes the factory look very dominant and important which makes the audience want to go there- it's a very intriguing image. • The camera pans to show the red Wonka vans being loaded up with boxes of chocolate, which shows the audience the vast scale of the shipping of chocolate and the importance of the golden tickets. The red and purple is used again, like on the chocolate wrapper, which gives the company a regal feel and also matches what the hand and arm were wearing. • The opening of the gates with the snow billowing around it makes the scene look very magical and interesting, as if they audience are being welcomed into the factory. As they are opened in slow motion it emphasises the opening and makes the factory look important. • This establishing shot shows the vans leaving the factory to deliver the chocolate. As the town is covered in snow, it makes it look innocent and homely- it causes the audience to want to go there in a way. • Right at the end of the opening credits a young boy is shown standing on a snowy pavement- he is in fact the central character of the film, Charlie. As he is the first character to be properly introduced to the audience it causes them to form a bond with him and see him as important.

16. What is similar between the 2 title sequences? • They both hint what the narrative is going to be about • They are both very creative opening title sequences

17. What is different? • The music is different because in Spectre’s opening sequence there are lyrics but in Charlie and the Chocolate Factory, the music is just instrumental. • Charlie and the Chocolate Factory shows how Chocolate is made in the factory but in Spectre, it shows images about what the film will be about. The plot of each film is different. • The genres are different. Charlie and the Chocolate Factory is a children’s story but James Bond is a story with lots of death, gruesome and romantic scenes. It’s inappropriate for children.

18. Which of the 2 is more successful and why do you think this? I think that Spectre is the more successful film because it has a wider, global audience compared to Charlie and the Chocolate Factory has a smaller audience as it’s more for children; most adults will probably find it a bit boring. However, Spectre has a bigger audience because it’s for 13 years and over. Therefore, more people are able to watch Spectre which means that it would be more successful than Charlie and the Chocolate Factory. Also, Spectre has more popular genres than Charlie and the Chocolate Factory because action and adventure films are the most popular genres in the film industry. Finally, there’s more action in Spectre, so more people would want to watch it because films with weapons and fight scenes are more popular these days. Therefore, I think that Spectre would be more successful than Charlie and the Chocolate Factory.