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Project Agape

Project Agape. Project Agape. Causes on Facebook. June 12 th , 2007. Introduction & Background. Who We Are. Joe Green, Co-founder and President Founder of Essembly.com, the first political social network. Worked for political campaigns at national, state, and local level.

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Project Agape

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  1. Project Agape Project Agape Causes on Facebook June 12th, 2007

  2. Introduction & Background Who We Are • Joe Green, Co-founder and President • Founder of Essembly.com, the first political social network. • Worked for political campaigns at national, state, and local level. • Early collaborator on Facebook • Sean Parker, Co-founder and Chairman • Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each. • Guided Facebook through explosive growth, making it one of the most trafficked sites on the Net. • Pioneered strategies for online network growth • Peter Thiel, Board Member and Investor • Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002. • Early investor in Friendster, YouTube and Facebook. 4

  3. Introduction & Background Social Networking: People Online Are Real People • Internet used to be niche and separate from real world • Unique to social networking: massand extension of real identity • Myspace: over 120 million members, attracting 230,000+ new members per day • Facebook: over 20 million users, with over 80% of college students members 5

  4. Introduction & Background Social Validation: Driving Social Networks Action Validation Share video Comment: “That’s cool.” Post comment Receive Response Add friend Accept Request Start a group Someone joins … 6

  5. Growing exponentially each year, from $250 million in 2000 to more than $4.5 billion in 2005 More than doubled amongst largest organizations from 2005-2006 Costs up to $1.25 to raise $1 from new donor through direct mail, more than $0.63 through telemarketing, but less than five cents online Still only represents 2-3% of the $200 billion in individual giving in the U.S. Introduction & Background Online Giving Sources: Network for Good, ePhilanthropy Foundation, Chronicle of Philanthropy Page

  6. Introduction & Background Online Activism • Rise and importance of political blogosphere • 28% of Americans that read blogs take a public action as a result of something they read on a blog (16.8 million people) • Relation between blog communities and nonprofit ‘giving circles’ Visual map: Community Structure of Political Blogs Source: The Bivings Report, “Trends in Political Blogging” Page

  7. Introduction & Background Social Validation Drives Giving 7

  8. Site Overview Network Growth By Design • Distribution key challenge for all consumer websites • Co-founder Sean Parker pioneered strategy for building network exponentially • Viral works by: • 1) Change “invite prompt” to something with immediate value • 2) Tracking three inflection points in propagation 13

  9. 3 1 2 Next Steps Set up Non-Profit Page Basic information Specific project information Upload your logo 24

  10. Site Overview Payment • Cause selects non-profit as beneficiary • Input payment info JustGive • 4.5% processing fee (3% JustGive, 1.5% Project Agape) • Donor can opt-in to share information • Info sent in a monthly letter with check via post • Free real-time report also available 22

  11. Thank you! Contact: Randall Winston, Director, Non-Profit Relations randall@project-agape.com

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