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P3P Outreach Project

P3P Outreach Project. Joshua Freed <jfreed@neted.org> http://www.neted.org. Housed at The Internet Education Foundation in Washington, DC Project of IEF and the W3C Core mission: Provide education and support for P3P implementation by industry

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P3P Outreach Project

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  1. P3P Outreach Project Joshua Freed <jfreed@neted.org> http://www.neted.org

  2. Housed at The Internet Education Foundation in Washington, DC Project of IEF and the W3C Core mission: Provide education and support for P3P implementation by industry Industry implementation first, followed by consumer education Targeting Top 100 Web sites & other key Web sites National series of P3P Implementation Workshops Additional outreach to trade associations, conferences, etc. Congressional and Administration outreach P3P Outreach Project

  3. P3P: W3C's Platform for Privacy Preferences The Goal of P3P -- Meet Increasing User Privacy Demands • Use the power of the Web to • enhance notice • enable better consent mechanisms • ensure more consumer choice • Framework for global privacy • Common vocabulary - translate the legalese

  4. Why Implement P3P? • Addresses one of the major concerns of Web users • Network Advertising Initiative (merging of personally-identifiable information and click-stream data) • Makes the privacy issue more transparent • Encourages dialogue between Web sites and end users • Builds confidence in Web use • Pro-active step by industry toward protecting privacy

  5. Today Long and complex privacy policies Difficult to compare Difficult to follow complex Web business relationships and structures P3P Vision Automated policies Standardized policies Each business declares a policy for each transaction (even cookies) More consumer control What will be different?

  6. Strong Industry & Government Support • Private sector backing for P3P as first-step tool to create common dialogue on privacy • Bi-partisan support on Capitol Hill for P3P • Internet Caucus Co-chairs • Leading Republicans and Democrats • Administration support for implementation • FTC views P3P as potentially positive step by industry on privacy

  7. P3P ImplementationResources • IEF’s P3P Outreach Project: Created to be the one-stop industry resource for P3P • Help answer the tough implementation questions • Highlight industry leadership on the issue • Implementation guide • Create and serve as central distributor of materials, including Power Points, workshop videos, white papers, etc.

  8. Central clearinghouse for P3P Implementation information Detailed implementation guide on how to P3P-enable your Web site Background papers on P3P Resources for specific P3P implementation questions Links to P3P tools, including editors, browsers & plug-ins Calendar of P3P implementation events Outside P3P resources including consultants, W3C, key government links Launching soon at www.p3ptoolbox.org! P3P Toolbox

  9. P3P Implementations • IBM P3P Policy Editor • Create privacy policies in P3P and human-readable format (available today) • AT&T WorldNet Privacy Tool • Parses entire P3P policy in XML and provides users with notice (beta now, release in 1Q 2002) • Microsoft Internet Explorer 6.0 • Focuses on cookies and standardized policies — “nutrition facts” (available today) • Netscape P3P Implementation in development for 2002 • www.P3Ptoolbox.org coming soon

  10. AT&T WorldNet Privacy Tool • Beta plug-in for IE4, IE5, IE6 • Parses XML statement • Provides notice to users • Does not handle cookies

  11. AT&T WorldNet Privacy Tool • Categories based on data groups of P3P spec. • Covers Health, Financial, Personally Identifiable & Non-Personally Indentifiable Information • Three levels of settings & custom option

  12. AT&T WorldNet Privacy Tool

  13. 21% of Top 100 Web Sites are P3P Enabled/In Process of Enabling Including aol.com, cnet.com, earthlink.com, expedia.com, lycos.com, microsoft.com, yahoo.com, zdnet.com Other Leading Companies Att.com, hp.com, ibm.com, intel.com, pg.com Major Web Advertising Companies DoubleClick, Avenue A, WebSideStory Senate and House Web Sites leahy.senate.gov, allen.senate.gov, www.house.gov/adamsmith Leading Internet Non-profits and Advocacy Groups cdt.org, neted.org, truste.org, w3.org Where is P3P today? And many more….

  14. Next Steps for P3P • Gradual Deployment in major browsers • Target Top 100 Web Sites • Getting beyond blinking VCRs for the Web – Consumer Education • Vocabulary use on backend for onward transfer of data (wireless and other standards) More information: http://www.w3.org/P3P

  15. Joshua Freed <jfreed@neted.org> http://www.neted.org

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