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Marketing and Recruitment Plans

Marketing and Recruitment Plans. Marketing & Communications and Undergraduate Admissions February 8, 2019. Overview. Collaborative recruitment marketing approach Updated university image campaign Illinois recruitment campaign College partnerships Admissions communication

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Marketing and Recruitment Plans

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  1. Marketing and Recruitment Plans Marketing & Communications and Undergraduate Admissions February 8, 2019

  2. Overview • Collaborative recruitment marketing approach • Updated university image campaign • Illinois recruitment campaign • College partnerships • Admissions communication • Building our brand with prospective students

  3. PNW Proud Campaign Billboards - IN

  4. PNW Proud Campaign Print Ad example Billboard – Michigan City

  5. Illinois student recruitment Billboards - IL

  6. Billboard locations

  7. Illinois Digital Campaign • January – May 2019 • Audience extension/mobile ads • 28,050 impressions so far • Targeted zip codes • Reveal ads • 20,085 impressions so far

  8. College of Engineering & Sciences “The Stars Teach Here” Campaign

  9. College of Nursing – new MSN Online campaign

  10. Recruiting (Communication/Branding) • Progressive print and e-mail campaigns through SLATE (Customer Relations Management System) • Promotion of PNW as a distinct brand (year 2 – 60,000+ viewbooks each year) • SAT/ACT name buys (last year 212,000 – similar target this year)

  11. Building the PNW Brand • Cold, warm, hot campaigns • Transfer campaigns • Admit campaign • Sophomore campaign • Special occasion campaigns • Retention campaigns (through 1st year at PNW)

  12. Special Occasion Campaigns

  13. Admissions Video Picture Yourself at PNW

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