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(Un)successful marketing campaign

(Un)successful marketing campaign. Miloš Živadinović 591/12. Guerrilla marketing. Low-cost and unconventional advertising Stickers, graffiti, “clean graffiti”… Rise in popularity due to the fact that it’s “out of the box” Focus on retaining customers and increasing profit.

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(Un)successful marketing campaign

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  1. (Un)successful marketing campaign Miloš Živadinović 591/12

  2. Guerrilla marketing • Low-cost and unconventional advertising • Stickers, graffiti, “clean graffiti”… • Rise in popularity due to the fact that it’s “out of the box” • Focus on retaining customers and increasing profit

  3. Some companiesthatusedguerrilla marketing effectively • Duracell • McDonald’s • Microsoft • Mercedes

  4. AquaTeenHungerForce – anidea • Cartoon for “adults” • Aired on Cartoon Network’s [adult swim] channel • “Crime fighting crew” • Dave Willis and Matt Maiellaro • Their nemesis: the Mooninites, 8 bit aliens who show rude gestures

  5. AquaTeenHungerForce - execution • Place billboards with LEDs that will light up • Several cities • One of them was Boston • Execution date: 27. January 2007

  6. Result?

  7. Questions?

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