Session 5 Cool Competitiveness and Exam Skills

1. Session 5 Cool Competitiveness and Exam Skills

2. Q.1 How long is the Buss 2 exam? a) 75 mins b) 90 mins C) 60 mins

3. Q.2 What is the total mark allocation for Buss 2? a) 80 marks b) 60 marks C) 90 marks

4. Q3 What is the weighting of Buss 2 as part of the AS qualification? a) 60% of AS b) 50% of AS

5. Q4. Write down the exam skills you will need to demonstrate in your AS exam?

6. Q 5/6 How many extended questions are there in Section A and Section B (more than 10 marks)? b) Two in section A and three in section B • Two in section A and two in Section B

7. Examiners Tip Buss 2 consists of two different case studies, looking a two completely different businesses. Time management is crucial. Manage your time in terms of a mark per minute to stay on track This will give you 10 minutes reading and planning time

9. True or false?

10. What’s the connection? • Different students provided with different ‘what’s the connections’ • Different students provided with connections that are closer or further apart (clustering) • Weaker students provided with a ‘middle’ connection to help bridge the gap Stepping Stones School Challenge!!

11. is that it could lead to the sales staff giving better customer service because they will receive a financial reward depending on the level of service that they give to the customers within Doyles. This could therefore lead to a reduction in customer complaints which increased by 91.2% between 2011 and 2012. In turn this could lead to an improvement in Doyles reputation as well as an increase in the amount of customers prepared to shop at Doyles. This is crucial to Doyles because they have seen sales decline due to an increase in competition and therefore any improvement that they can make within the business will help to halt this decline.

12. Competitiveness

13. Examiners Tip Key theme for Buss 2 is how a business can be managed in order to make it more competitive. Strategies to improve competitiveness? Make judgments on whether you feel the business has improved it’s competitiveness Factors that could influence a firm’s competitiveness

14. 1 League Position 2 Revenue 3 Attendance Invest in better players Change the manager Invest in the stadium/ training facilities

15. One way in which SAFC could improve their competitiveness is to invest in new and better players. Better players could contribute to better performances on the pitch and an improved league position therefore improving the teams ability to compete within the Premier League . In turn, this could lead to increased attendances and other revenue opportunities further strengthening their competitive position

16. The Final Activity

17. Insert Video

18. Exam Style Question Extensive marketing as the original and the best Large amounts of money have been invested in technology

19. One further strategy that McVitie’s could employ to increase their competitiveness is to increase their capacity utilisation. McVitie’s currently has 13% spare capacity. Increasing their capacity utilisation will reduce their unit costs increasing the contribution per unit which in turn will increase their competitive position

20. Final Tip Revise Revise Revise

21. Download all of today’s resources, including suggested answers from www.tutor2u.net/buss2.pdf

22. Get help from fellow students, teachers and tutor2u on Twitter: #buss2 @tutor2u

23. Good luck and safe journey Home