On Page SEO

1. On Page “SEO” (SEARCH ENGINE OPTIMIZATION)

2. What is SEO? ❖ Search engine optimization is the process of improving the quality and Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEO targets unpaid traffic rather than direct traffic or paid traffic. ❖ Search engine optimization is the lowest cost and most effective ways to Search engine optimization is the lowest cost and most effective ways to drive traffic to your website drive traffic to your website. .

3. TYPES OF SEO On On-page SEO Off-page SEO

4. SEO on page optimization techniques tutorial ON PAGE ‘SEO’ <keyboard research <keyboard research <site architecture & coding <site architecture & coding <meta tags <meta tags <internal linking <internal linking <rich content <rich content <site speed <site speed

5. factors of on page SEO TITLETAG CONTENT ALTTAGS SEO META DESCRIPTI ON INTERNAL LINK KEYWORD SELECTIO N

6. CONTENT ❑ content is soul of SEO. content is soul of SEO. ❑ the role of content is most important because the major search engine love those websites the role of content is most important because the major search engine love those websites who have best unique content. who have best unique content. ❑ content is so essential, as it improves the keyword density. content is so essential, as it improves the keyword density. ❑ if you add a content using keyword density, the search engines give better response if you add a content using keyword density, the search engines give better response. .

7. TITLE TAGS ➢ officially title tag is not part of meta tag but its use is really very important. All HTML pages have officially title tag is not part of meta tag but its use is really very important. All HTML pages have requirement for this tag. This tag is very important and use in the majority as essential keyword requirement for this tag. This tag is very important and use in the majority as essential keyword inside the tag. You can define 60 to 70 characters with space. The title tag markup looks like. inside the tag. You can define 60 to 70 characters with space. The title tag markup looks like. ➢The title tag provides two benefits, 1 The title tag provides two benefits, 1st stit displays on use’s browser and 2 results pages results pages. . it displays on use’s browser and 2nd ndin search engines in search engines

8. META DESCRIPTION ❖ meta description tag is main tag according to SEO. It provides a short description of the page in meta description tag is main tag according to SEO. It provides a short description of the page in search engines. it is possibles if your description matches from that page. search engines. it is possibles if your description matches from that page. ❖ description is a summary of page content, so don’t use unnecessary text inside the description. description is a summary of page content, so don’t use unnecessary text inside the description. Description length is 120 to 140 characters with spaces. Description length is 120 to 140 characters with spaces.

9. ALT TAGS Alt tags are metadata that offer text Alt tags are metadata that offer text description of web images for search description of web images for search engines and screen readers for the visually engines and screen readers for the visually impaired. As a best practice, they often impaired. As a best practice, they often includes text that may appear on the includes text that may appear on the images, or a simple summary of the images, or a simple summary of the graphics. graphics.

10. INTERNAL LINK Internal linking is one of the SEO basics as they help communicate to web crawlers what pages are the most important, next important, and least important on your websites.

11. KEYWORD SELECTION ❖ SEO keyword ranges from single words to complicated SEO keyword ranges from single words to complicated phrases and are used in website copy to appeal relevant, phrases and are used in website copy to appeal relevant, organic search traffics. ‘ organic search traffics. ‘ ❖ from a searcher’s perspective, keyword are the phrase from a searcher’s perspective, keyword are the phrase either typed or spoken into a search engine. either typed or spoken into a search engine. ❖ when effectively researched and enhanced, keyword when effectively researched and enhanced, keyword acts as a channel for your targets audience to find the acts as a channel for your targets audience to find the most appropriate content on your websites. most appropriate content on your websites.

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