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Librarycareers Marketing Plan

Librarycareers.org Marketing Plan. 2007 Emerging Leaders Project Team Regina Cortez, MLIS Alexia Hudson, MLIS Qiana Johnson, MLIS Robin Rousu, MLIS Carolyn Wood, MSLIS Larry Neal -Team Mentor Beatrice Calvin - ALA Contact. 2007 Emerging Leaders Presentation Agenda.

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Librarycareers Marketing Plan

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  1. Librarycareers.org Marketing Plan 2007 Emerging Leaders Project Team Regina Cortez, MLIS Alexia Hudson, MLIS Qiana Johnson, MLIS Robin Rousu, MLIS Carolyn Wood, MSLIS Larry Neal -Team Mentor Beatrice Calvin - ALA Contact

  2. 2007 Emerging Leaders Presentation Agenda • Team’s Planning Process & Tools • Marketing Plan Overview • Recommended Action Plan • Questions & Answers

  3. 2007 Emerging Leaders Planning Process & Tools

  4. Planning Plan Process & Tools • First team meeting – ALA Midwinter 2007 Seattle, WA with Larry Neal & Beatrice Calvin • Assigned team responsibilities for project (ALA-EL wiki, blog, listserv, mentor, ALA contact) • Project managed 100% via virtual meetings online conferencing & standard telephone conference calling (Washington Talking Book & Braille Library/ FreeConferenceCall.com)

  5. Planning Process & Tools con’t • Team conducted an analysis of website modeled after traditional SWOT process • Plan workflow process established • SWOT detail transformed to highlight immediate/long term recommendations & challenges • Marketing Plan Template

  6. 2007 Emerging Leaders Marketing Plan Overview

  7. Marketing Plan Overview • 28 Pages with budget, timeline, references, & EL opinion poll data • Includes Executive Summary & Analysis of External Environment • Full documents housed on ALA Emerging Leaders Wiki

  8. 2007 Emerging LeadersRecommended Action Plan

  9. Marketing Plan Recommendations • Immediate Recommendations • Long Term Recommendations • Challenges for Plan Implementation

  10. Immediate Recommendations • Update salary range information • Expand information about paraprofessional & technical positions • Publicity materials to college career centers • Linking with appropriate ALA related entities

  11. Long Term Recommendations • Revise website navigation • Conduct usability study • Include content that enhances library careers reputation • Facilitate reciprocal linking with related websites & blogs (include downloadable button ads) • Generate printable handouts & flyers • Establish presence in multi-user virtual environment, Second Life

  12. Challenges To Plan Implementation • Overcoming persistent stereotypes of library workers • Ensuring recruitment of minorities • Accurately conveying technological skills required for 21st Century workplace • Establishing long-term support for plan from ALA

  13. Thank You For This Opportunity!

  14. Questions & Answers

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