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Nine Steps to Running a Winning Advocacy Campaign

Nine Steps to Running a Winning Advocacy Campaign. By Matt Wilson. ADVOCACY. WHAT? & WHY?. CAMPAIGN. 1. a series of military operations. 1. work in an organized and active way toward a particular goal . Three Key Questions. 2. Who can get it for you?.

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Nine Steps to Running a Winning Advocacy Campaign

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  1. Nine Steps to Running a Winning Advocacy Campaign By Matt Wilson

  2. ADVOCACY WHAT? & WHY?

  3. CAMPAIGN 1. a series of military operations 1. work in an organized and active way toward a particular goal

  4. Three Key Questions 2. Who can get it for you? 3. How can you convince them to get it for you? 1. What do you want?

  5. STEP ONE WHAT’S THE PROBLEM?

  6. STEP TWO WHAT IS THE SOLUTION? WHAT DO WANT TO ACCOMPLISH?

  7. Develop thoughtful short term, long term, and organizational goals. Long Term Goals Organizational Goals Short Term Goals An aspirational term vision Impactful Winnable Doable Adrenaline Factor Raise Money Build Infrastructure Create Partnerships Train Staff Raise Visibility

  8. STEP THREE PATHWAY TO VICTORY

  9. PATHWAY TO VICTORY LEGISLATIVE OUTSIDE OF GOVERNMENT EXECUTIVE

  10. STEP FOUR DECISION MAKER

  11. STEP FIVE STRATEGIC APPROACH

  12. STRATEGY: Your theory on why you think you’ll get what you want HERO PRESSURE COVER MERITS

  13. STEP SIX POWER MAP

  14. Other Organizations Specific Region/Specific Group of People Campaign Contributors Investors Consumers Media General Public Public $$$ Decision Maker VIPs Media Personal Earned Media: Paper, Radio, TV Experts, Elected Officials Important Businesses Family & Friends Social Media: Facebook & Twitter Interactions that help identify their motivations Sit-down meetings with decision maker Stories of the community Special Interest Groups, Government Agencies

  15. STEP SEVEN PRIORITIZING YOUR TACTICS • Strongest Influences • Your Capacity

  16. STEP EIGHT TIMELINE AND OPERATIONS

  17. TIMELINE

  18. STEP NINE NARRATIVE

  19. NARRATIVE STORY OF US STORY OF NOW STORY OF SELF Compelling Consistent Concise

  20. MATT WILSON (P) 617-350-7610 mwilson@mass-creative.org MASSCreative15 Channel Center St, Suite 103Boston MA 02210 

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