Summing Up

1. Summing Up Ecoloving.wordpress.com Advertisement:: 40sec. Introduce by myself 40sec. Branding & channel (Longer) Company Policies Different (regret) Key challenge Succeful business Jean Chu JungrimLee JinYoungYook Chen Y Zhu

2. Products & Service • Product & Service • Special recycled bag for young ladies in 20years • Unique point (Competitor)

3. Customer segment, Research and Value proposition • Customer segment • Mainly women in their 20s • Research Process • Field research at the university campus and high streets • Questionnaire • Interview • Developing persona • Value proposition • Exploring design in recycled bags • Unique Design • Mixture of various materials • Affordability • Direcly being part of recycling move

4. Key activities, partners and resources • Key activities • Key partners - Designers, Online/offline shopping malls/stalls • Key resources?

5. Branding, Design Strategy and Channels • Branding and Design Strategy • Channels • Direct: Web sales + In- house sales • Indirect: Fair + A car-boot sale (10 Pounds) • Strengths and weaknesses

6. Company policies, IP and legal considerations • Company policies and IP • Our weekly group meetings always involve discussion of ways we can improve every aspect of business and service to reflect this vision • Mission statement: Our mission is that this business will facilitate to educate young people about why we need to look after plants and to increase usage of recycle material. • Legal considerations • Using materials which is produced by other companies • Payment system and delivery system through the online shopping mall

7. Cost Structure • Describe your cost structure, listing expenses and Income (includes number of sales or contracts, uses YE worksheet of Profit & Loss Statement and a photo of your product/service with details of how it was costed for each element)

8. Key Challenges • Finding the right model: Young ladies in 20years • Testing the model before a full-scale launch: Used prototyping and survey list • Inducing the market to adopt the new model: creative recycled market through high quality design • Continuously adapting the model in response to market feedback • Managing uncertainty: To seek special materials and to develop productive capacity • Aligning old and new models: The balance of price and design style • Focusing on the long term: To expend sort of products such as accessories

9. Remarkable Differences (Regrets-2min/30sec each) • No spending time to know each other • We were more focused on preparation and prototyping, but not enough time to be activities • Our process was just as important as the completed project. Many companies can get the work done, but few can get it done in a way that doesn't make you hate the journey. • High quality products but reduced price • Explore ideas • The combination of high quality design and recycling • To attract young generations to sustainable business

10. The most Successful part of business • The development of educational environment • Expend Recycled Market (To involve young generation into the ECO market) • Development of Recycled Design • Less budget to start business • We have brought fashion to environmentally conscious crowd • We have worked to Include future customers for sustainable creativity

11. How did running a business prepare you for future entrepreneurship? • Observation about solving the contemporary issues of our generation requires • Risk Analysis • External Environment • Storytelling • Prototyping • Finding the component of new business model • How to adopt the new model • The significance of business plan as an implementation guide • The importance of collaboration and communication • Human Resource • Internal Environment • The management team