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Analysing Moving Image Texts

Analysing Moving Image Texts. The Karate Kid. Released in 1984 Distributed by Columbia Pictures. The Matrix. Released in 1999 Distributed by Warner Brothers. Columbia Pictures. Founded in 1920 Produced Westerns and comedies Moved towards TV with Batman & Robin in 1940s

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Analysing Moving Image Texts

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  1. Analysing Moving Image Texts

  2. The Karate Kid Released in 1984 Distributed by Columbia Pictures

  3. The Matrix Released in 1999 Distributed by Warner Brothers

  4. Columbia Pictures Founded in 1920 Produced Westerns and comedies Moved towards TV with Batman & Robin in 1940s Sold in 1989 to Sony Now part of Sony Pictures

  5. Warner Bros • Subsidiary of AOL Time Warner • Founded in 1918 • Warner Bros operations include: WB Studios, WB Pictures, WB Animations, WB TV

  6. Regulation and Control

  7. Parental Guardian • 'PG' Parental Guidance - General viewing, but some scenes may be unsuitable for young children unaccompanied children of any age may watch. A PG film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.

  8. 12 and 12a • 12A Suitable for 12 years and over. No-one younger than 12 may see a 12A film in a cinema unless accompanied by an adult. No-one younger than 12 may rent or buy a 12 rated video or DVD. Responsibility for allowing under-12s to view lies with the accompanying or supervising adult.

  9. Marketing and Promotion • Where would we have seen these trailers at the time of release? • Would the matrix trailer have been marketed any differently to the Karate Kid? What advances in technology has there been? • How else might have the films been marketed?

  10. Semiotics Signs, Codes & Conventions Denotation, Denotes, Connotation, Connotes, Symbolises, Symbolic, Iconic, Signifier, Signifies

  11. Shot Types, Camera Angles & Movement Establishing Shot, Long Shot, CU, ECU, Low Angle, High Angle, Point of View (POV), Tracking Shot. Panning, Zoom

  12. Editing & Special FX • Montage, Cuts, Continuity • Diegetic & Non Diegetic Sound • CGI - Computer Generated Images

  13. Realism • Verisimilitude • Generic Verisimilitude • Cultural Verisimilitude

  14. Mise-En-Scene • “all that the director ‘puts into the scene’ and records on camera” • Who, what, where - characters,objects, make-up, costumes, props, lighting, sounds etc…

  15. The Star System • Star Vehicles - important part of a film’s iconography • Signifiers of meaning

  16. Uses & Gratifications Theory • Diversion • Surveillance • Personal Identity • Personal Relationships

  17. Narrative & Genre • Story - form, Structure & conventions. • Equilibrium, Disruption, Resolution • Characters: Hero, Villain, Helper, Damsel in Distress

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