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Generation Y

Generation Y. Approximately 1982-2001. Generation Y (1982-2001). Also known as (A.K.A) Millennials Generation Next Net Generation Harry Potter Generation iGeneration. Generation Y (1982-2001) Defining Historical Events. Generation Y (1982-2001) Pop Culture: Films (Trilogies and beyond).

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Generation Y

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  1. Generation Y Approximately 1982-2001

  2. Generation Y (1982-2001) • Also known as (A.K.A) • Millennials • Generation Next • Net Generation • Harry Potter Generation • iGeneration

  3. Generation Y (1982-2001)Defining Historical Events

  4. Generation Y (1982-2001)Pop Culture: Films (Trilogies and beyond) • 1999 – Star Wars I: The Phantom Menace • 2002 Star Wars II: Attack of the Clones • 2005 Star Wars III: Revenge of the Sith

  5. Generation Y (1982-2001)Pop Culture: Films (Trilogies and beyond) • 2001 – 2011 Harry Potter and • 2001 the Sorcerer’s Stone • 2002 the Chamber of Secrets • 2004 the Prisoner of Azkaban • 2005 the Goblet of Fire • 2007 the Order of the Phoenix • 2009 the Half-Blood Prince • 2010 the Deathly Hallows (part 1) • 2011 the Deathly Hallows (part 2)

  6. Generation Y (1982-2001)Pop Culture: Films (Trilogies and beyond) • 2001 – Lord of the Rings • 2001 The Fellowship of the Ring • 2002 The Two Towers • 2003 The Return of the King

  7. Generation Y (1982-2001)Pop Culture: Music • 2001 – Napster shut down • 1995 N’Sync and • 1993 Backstreet Boys • Brittney Spears • Eminem • House, Techno, Trance

  8. Generation Y (1982-2001)Pop Culture: Fashion Technology • Email (1992-ish) • 1st Reality show The Real World (1992) • Text messaging (1995-ish) • MySpace (2003) • World of Warcraft (2004) • Facebook (2004) • Youtube (2005) • Reality shows Talk, Play and Socialize ONLINE

  9. Generation YTraits and Qualities • Sense of entitlement (“free generation”) • “shared” music • Pirated films online Entitled Spoiled Generous Collaborative

  10. Generation YTraits and Qualities • Plugged in 24/7 • Prefer online interactions as opposed to face-to-face Very social AND Socially awkward Short attention span

  11. Generation YTraits and Qualities • Family Centric • Less career-ambitious than previous generations • Much closer to parents • Parents as “friends” • Constant communication with parents Balance work and family

  12. Generation YTraits and Qualities • Attention Craving • Needs feedback and guidance. • Appreciates being kept in the loop and seeks frequent praise and reassurance. High maintenance Pampered

  13. Generation YTraits and Qualities • Nurtured and pampered • Tend to delay rites of passage • Driver’s license • Moving out • Getting a job • “Trophy” kids • Everyone is a “winner” • Unearned self-esteem • As children, Generation Y participated in team sports, play groups and other group activities. They value teamwork and seek the input and affirmation of others. Part of a no-person-left-behind generation, Generation Y is loyal, committed and wants to be included and involved.

  14. What do you add to your generation?

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