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Top 5 Digital Marketing Trends to Plan On For 2022

The ability to predict the future is a skill that certainly would have come in handy for business owners over recent years, and while we wish we could prognosticate on more of the pressing issues of our time, our crystal ball DID provide us with 5 Digital Marketing Trends every brand should be aware of for 2022.<br><br>Find out what they are in our latest blog here: https://www.groupfio.com/top-5-digital-marketing-trends-to-plan-on-for-2022/

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Top 5 Digital Marketing Trends to Plan On For 2022

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  1. Top 5 Digital Marketing Trends to Plan On For 2022

  2. Time flies fast, especially in the world of digital marketing. It seems like you just planned your marketing strategy for 2021, and now it’s time to plan for 2022. The marketing world is dynamic and ever-changing – trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date with new developments in the industry – after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve. Here are the Top 5 digital marketing trends to keep an eye on in 2022.

  3. Trend 1: The Rise of Artificial Intelligence “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.” Techgrabyte. Artificial Intelligence (AI) has been deployed as an effective digital marketing tool for a while, but as marketing strategy continues to evolve in the face of both the ever-flexing Google algorithm and the focus on real-time customer-centric brand journeys, it will become an increasingly important part of digital marketing in 2022.

  4. Once a strategy used solely in tech-forward companies and retail heavy sites like Amazon, AI is a strategy now being invoked by sectors in banking, healthcare, field service management, and even small to mid-sized businesses. AI is an important part of future-forward brands because it not only automates basic tasks like reporting on website traffic, it can also perform tasks like suggesting keywords to optimize your brand’s organic SERP results or use predictive analytic models built on past customer behaviors and purchases to inform product suggestions and personalized customer workflows.

  5. The level of personalized experiences that consumers continue to demand will necessitate brands utilizing AI in some fashion to ensure they are meeting the needs of loyal customers as well as attracting new clients. AI is revolutionizing the way marketers approach digital marketing and businesses should consider using this technology as well.

  6. Trend 2: Chatbots and Voice-Activated Tools Digital assistants like Google Assistant and Amazon’s Alexa are becoming more popular by the day. According to industry projections, the market value of voice-based shopping will reach 40 billion by 2022, and consumer spending via voice assistants is also projected to reach 18%. Many businesses have started using chatbots to help automate customer service needs for better efficiency when handling customers’ inquiries on social media channels, email marketing, and other online platforms. Chatbots can answer customer questions with little to no human involvement from a company’s side.

  7. Chatbot dialogue is typically powered by artificial intelligence (AI) which gives the chatbot an actual personality – this makes it more fun for customers to interact with companies using chatbots as opposed to simply communicating through social media. Chatbots are an excellent way to provide customers with a personalized and enjoyable experience so they will want to interact more often with your company! In 2022, businesses of all sizes need to have chatbots integrated into their digital marketing strategy to increase customer interactions on the web.

  8. 3. Think Mobile Want to hear a slightly scary statistic? 85% of Americans check the home screen of their mobile phone within the first 3 minutes of waking up every morning. Even more frightening? The average person continues to check their mobile phone an average of 262 times a day! The mobile smartphone has completely changed the way the world – and the humans in it – functions. To say that it’s important for businesses to focus on mobile marketing strategy is a massive understatement. But even with these well-known facts, many business owners are still designing and developing websites for desktops and then trying to make them work well on mobile when in reality, it should be the other way round.

  9. Adopting a mobile-first marketing strategy can be as simple as optimizing your website’s design so that it automatically adapts for smaller sized screens, and many brands have created dynamic mobile apps that respond to both the need for mobile branding AND an opportunity for customers to further personalize their interactions with your ecosystem. Know more please read our blog : https://www.groupfio.com/top-5-digital-marketing-trends-to-plan-on-for-2022/

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