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Land of 10,000 “Friends”:

Land of 10,000 “Friends”:. Promoting your Test Center with Social Media. Michele Rousseau, Manager, Academic Testing and Analysis Mercer County Community College. Nancy S. O’Shea, M.A. Manager, Testing Services Brookdale Community College. Ways we Promote Our Centers. Word of Mouth

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Land of 10,000 “Friends”:

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  1. Land of 10,000 “Friends”: Promoting your Test Center with Social Media Michele Rousseau, Manager, Academic Testing and Analysis Mercer County Community College Nancy S. O’Shea, M.A. Manager, Testing Services Brookdale Community College

  2. Ways we Promote Our Centers • Word of Mouth • Website • Brochures/Flyers • NCTA Consortium • Facebook • Twitter • LinkedIn • Google+

  3. Advantages • Free!! • Up to the minute • Detailed

  4. Facebook • First create account, or use account you currently have • Add “business” • Update with photos, posts, etc. • “Friend” anyone related to your college/university, etc. • Join groups • Link to Partners

  5. Facebook Advertising • Targeted advertising • Fee per “click”

  6. Statistics on Facebook

  7. Twitter • Very easy to up-date your followers • How do you get followers?

  8. Linked In • Professional/social media • Groups

  9. Examples of Posts/Tweets • Change of hours • Emergencies • Reminders • Test Taking Tips

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