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Institution

AS Media Studies. Institution. **Key Term**. Institution The organisation or company that produces and/or distributes media. An institution is formed by the relations of production, distribution, consumption and regulation. Understanding institution is about understanding….

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Institution

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  1. AS Media Studies Institution

  2. **Key Term** Institution • The organisation or company that produces and/or distributes media. • An institution is formed by the relations of production, distribution, consumption and regulation.

  3. Understanding institution is about understanding… • Who produces media texts • What their set of codes and values are • What their relationship is to us as individuals

  4. When analysing a media text... • What is the institution behind the text? • In what ways has the text been influenced or shaped by the institution that produced it? • Is the source a public service or commercial institution – what difference does this make to the text? • How has the text been distributed?

  5. BBC ITV News International

  6. Manuel Alvarado • In Learning the Media, he lists 7 features that shape media institutions: • FINANCE • PRODUCTION PRACTICES • TECHNOLOGY • LEGISLATION • CIRCULATION • AUDIENCE CONSTRUCTION • AUDIENCE USE

  7. Large Conglomerate Corporations • The mainstream institutions commission and select material that fits their agenda. • All institutions need to make money. • Commercial institutions are supported by advertising revenue. • They pay for the production of the text. • Have an interest in its content, style and attitudes. • They may also organise marketing.

  8. Harry Potter and the Deathly Hallows Part 1

  9. Independent Institutions • Independent and free from the financial and organisational influence of the large scale corporations that dominate the market and industry. • They are often small scale, appeal to a niche audience. • Often distributed and consumed in different places to that of mainstream media.

  10. ‘Little White Lies’ Small, bi-monthly independent movie magazine Stocked in selected WH Smith stores and some independent cinemas Published and distributed by The Church of London Small, independent creative agency based in London.

  11. Convergence of old and new media • All terrestrial broadcasters and newspaper owners have bought into the internet. • Murdoch’s News Corporation has bought MySpace. • Google started as a search engine – now owns YouTube, online advertising group DoubleClick and has expanded its advertising business into TV, print, radio and mobile.

  12. Key questions... • What is the institutional source of the text? • In what ways has the text been influenced or shaped by the institution which produced it? • Is the source a public service or commercial institution? What difference does it make to the text? • Who owns and controls the institution concerned and does this matter? • How has the text been distributed?

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