Social Media 7 steps to socializing strategically

1. Social Media7 steps to socializing strategically Michael Boyer, COOELEMENTS, Inc.

2. 12 years in business Over 4,000 clients

3. My Background … • 17 Years of Online Marketing Consulting • 13 Years Executive Project Leadership A few of my past clients

4. Why Social Media? • The world is changing our Businesses need to move with the change • Facebook has 850+ Million members • Twitter has 450+ million members • Your local community uses facebook/twitter • Your local press uses facebook/twitter

5. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

6. 5 Myths of Social Media • Don’t have the time – 10 minutes • It’s a time-waster – Saves time • Social media is for teenagers – All ages • It’s just a fad – Fundamental Change • Social media replaces my other lead generation activities - Enhances

7. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

8. Identify the Types of Social Media • Blogs (Tumblr, WordPress, Blogger) • Networks (Facebook, LinkedIn, Google+) • Media-sharing sites (Vimeo, YouTube, Flickr) • Micro-blogs (Facebook, Twitter, friendfeed) • Social bookmarking (Digg, Reddit) • Review sites (Google Places, Yelp, CitySearch) • Splash page (About.me, Crunchbase) • Location (Foursquare, Facebook, Gowalla, Loopt) • Rating (Klout.com)

9. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

10. Which sites are best for you? • Blogs (WordPress) • Networks (Facebook, Google+) • Media-sharing sites (YouTube) • Micro-blogs (Facebook, Twitter) • Social bookmarking (Skip it) • Review sites (Google Places, Yelp) • Splash page (About.me) • Location (Foursquare, Facebook) • Rating (Klout.com)

11. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

12. Know the rules for Business Rule: Create specific goals and don’t lose sight of them, setup a system and do it every day (post everyday) Rule: Adhere to the appropriate tone of your brand and industry, be consistent with your message. Rule: Mind your image, your business depends on it Rule: Listen, observe and participate. Rule: BE GENUINE!

13. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

14. Follow Best Practices • DO • Brand Yourself DON’T X Have Inconsistent Image & Voice

15. Follow Best Practices • DO • Converse: Start and participate in interesting conversations DON’T X Sell and/or use bots and automated software

16. Follow Best Practices • DO • Regularly post meaningful content DON’T X Saturate with meaningless content

17. Follow Best Practices • DO • Use captivating titles DON’T X Use generic titles

18. Follow Best Practices • Use Titles That Get Clicks • “How To” Blog Titles • “7 Steps to” • “The worst way to ….”“Mistakes to avoid” titles • Questions to peak curiosity • Humor

19. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing is attracts customer interest

20. Tips for you Business • Facebook • Google Places • Linkedin

21. Facebook Tips • Create a fan page (takes 5 minutes) • Be professional, but a bit more (this is a social place) • Share your Success! • Share your troubles, be genuine! • Create Facebook Events for any upcoming events • Timeline & Questions

22. Google Places Tips • Claim your page (takes 5 minutes) • Edit your profile to include descriptive content about your business! • Share your Google places on Facebook! • Ask your customers to review your business • Make sure your Business location is correct

23. LinkedIn Tips • Ask people to connect! • Search for related industry groups and join • Post informative content regularly • Participate in the conversation • Remember: This is a Business-social environment

24. Applications to make it easier • Social Media Applications • Tweetdeck.com • Hootsuite.com • Cotweet.com • SproutSocial.com

25. 7 Steps to Socializing Strategically • 5 Myths of social media • Identify the types of social media • Determine which sites are for you • Know the rules of SM for business • Follow best practices • Tips for your business • Sharing attracts customer interest

26. Sharing Attracts Customer Interest The more your customers know about your business the easier it is for them to recommend you! • LinkedIn • Post comments and articles to groups • Request connections & Post press releases • Facebook • Share business news to your network • Include photos with your posts • Twitter • Reply to followers professional tweets • Retweet & add links to your tweets

27. Thank you! Michael Boyer, COOELEMENTS, Inc.mboyer@elementsinc.net