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Social Media Marketing Plan

Social Media Marketing Plan. Sarah Hillenbrand Emilee Ritz. Why do we love Grand Valley?. Social media creates a relationship Challenge : How can we let others share their story about why they love Grand Valley? Answer: Use social media to let others love the Grand Valley brand!

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Social Media Marketing Plan

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  1. Social Media Marketing Plan Sarah Hillenbrand Emilee Ritz

  2. Why do we love Grand Valley? • Social media creates a relationship • Challenge: How can we let others share their story about why they love Grand Valley? • Answer: Use social media to let others love the Grand Valley brand! • Focus: What do you want to do? Grand Valley can help you get there.

  3. The plan Events

  4. Pinterest • GV Nostalgia • What you miss the most at Grand Valley while you are home for the summer • What you are most looking forward to when you get back on campus • Put @GVSU in the comment section • Repin the best ones to the GVSU Summer Nostalgia board

  5. Twitter • Twitter Trend • August 26th, 2013 • #gvfirstday • Share screenshot on Twitter and Facebook

  6. Facebook • Photo Scavenger Hunt • Close-up of Grand Valley landmark or well-known symbol • Prize for the first person to comment with the correct identification

  7. The plan Everyday Posting

  8. Everyday interaction • Goals: • Engaging followers in a new way • Increase number of followers by 10% • Promote Grand Valley pride • Did You Know? • Q&A • Words of Advice • Alumni Success • What Are Your Dreams? • Meme Creativity

  9. Words of advice Examples • Even though your generation holds great stock in social media, there is no substitution for face-to-face communication whether in the classroom or during your professor's office hours. Get to know your professor, get to know their discipline. • Joseph P. Helgert, Ph.D. • Mark up your books! Underline, write in the margins, highlight! Be sure to get enough sleep (at least some of the time) and eat well. Studying in groups is a helpful tool as well. • Karen Zivi

  10. Alumni success examples • Rikki Brown • “During the 2012-2013 academic year I was a Fulbright English Teaching Assistant in Astrakhan, Russia. I'm currently teaching English at a local high school and will simultaneously pursue a Masters degree here in Ankara.” • KirstynWildey • “Since graduation, I have been actively employed as Human Resource Generalist for Lake Michigan Financial Corporation, the holding company to both The Bank of Holland and The Bank of Northern Michigan.”

  11. What are your Dreams? Examples

  12. Questions?

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